Amazon announced today that it has updated some versions of its Prime Video app to include direct access to its cloud-based Luna gaming platform.
The business goal is to solve Luna’s awareness problem and bring new users to the platform. Many Prime members don’t know the gaming service is included with their membership.
Consumers in the US and UK who have both a Prime subscription and a Fire TV can now launch Luna directly from the Prime Video app, where it can be found in its own dedicated tab in the UI. Prime subscribers who launch Luna in the app will get direct access to a library of both casual and mainstream “AAA” video games for no additional cost and without having to exit the app.
“Effectively, we relaunched last October, taking a bunch of the value of Luna that had been behind a paywall… We pushed it into the Prime membership, as a way of providing great value and trying to grow our business,” Jeff Gattis, GM of gaming at Amazon, told GeekWire.
Players on Luna can stream an assortment of games to their TV or browser via Amazon’s cloud servers, using a smartphone as a controller if they don’t have a compatible gamepad. Luna’s current library ranges from established mainstream hits like Indiana Jones and the Great Circle, Dispatch, and Fallout 4 to an assortment of casual-friendly exclusive titles like Amazon’s own Courtroom Chaos.
Since that relaunch, Gattis said, the company has “basically 5x’d” its player base.
“The question for us is, how do you build upon that?” he said. “How do we let 200 million-plus Prime members worldwide know that they have this great benefit where you can play $70 games inside your Prime membership at no additional cost? One of our biggest challenges today remains that people don’t know the [Luna] benefit exists.”
While Luna was previously available to Prime subscribers via web browser and a couple of other types of smart TVs, it was a standalone service that required users to seek it out on its own. By shifting it into its own tab on the Prime Video app, Amazon’s hope is to drive up awareness that, well, Luna is there at all.
“It’ll start on Fire TV, but obviously our end state is to roll out to more countries and more devices, both first-party and third-party,” Gattis said. “Eventually we’ll be everywhere that Prime Video is.”
The integration of Luna with Prime could also potentially bring back the largely-abandoned practice of video game movie tie-ins. Fans of this summer’s Masters of the Universe reboot can watch the film on Prime Video, then switch to Luna to play Masters of the Universe: Legends Unite, a strategic deckbuilding game that’s currently exclusive to Luna. This kind of transmedia synergy used to be a part of every big summer action movie, but it’s largely fallen by the wayside since the 2010s.
Luna originally debuted in 2020 as a subscription-based cloud service. Subscribers could pay a monthly fee for access to over 100 video games, which they could play through their browser by streaming them from Amazon’s servers.
Back then, Luna was Amazon’s entry into what was shaping up to be a publisher-driven “battle for the cloud,” with companies like Google and Nvidia all launching their own game streaming services. Over time, however, the cloud’s impact on gaming hasn’t matched its early hype.
More recently, the component crunch has driven up the price of consoles and graphics cards, and that plays into Amazon’s bet on Luna.
Gattis said the cloud has been “technology ahead of its time,” in part because the industry aimed it at the wrong people, pitching it as a direct replacement for consoles and gaming PCs.
“That’s a heavy lift to ask somebody like myself,” he said. “I’ve invested both emotionally and financially in my Series X console and my 5090 graphics card. I’m happy.”
Amazon is catering to everyone else: players unlikely to buy a gaming PC or a current-generation console, let alone the next generation of gaming hardware at even higher prices. For the first time, Gattis said, there are “a lot more people who are going to think about the cloud as a viable alternative to $1,500 hardware.”
Smart TVs looked like the obvious move when they launched. One less box under the TV, everything built in, nothing extra to buy. A few years later, many people are watching their menus get slower every month, waiting for apps to load, and realizing their TV hasn't seen a meaningful update in years and no longer feels new. A $20 Fire TV Stick doesn't fix the screen, but it quietly fixes almost everything else.
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YouTube is clarifying monetization rules for repetitive AI-generated videos, synthetic personas, and low-effort content in its Partner Program.
The post YouTube Tightens Monetization Rules for AI-Generated and Low-Quality Content appeared first on TechRepublic.
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Blu-ray may very well be the last physical media we get when it comes to video content, but if history had gone just a little differently, it would be HD-DVDs being frantically collected by media nerds today, and not Sony's gift to image quality purists.
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Jimothy, the short-spined Seattle raccoon, has become a global sensation whose likeness has been immortalized in artwork, clothing, songs and tattoos — and now a video game created in the creature’s hometown.
Tech enthusiast and entrepreneur Chris Pirillo launched an 8-bit NES-style video game called “Jimothy” this weekend in which players can control the movements of the critter as he raids trash cans, crosses streets to the park, sneaks past the paparazzi, and climbs to the safety of a big tree.
Pirillo says the missions are pulled straight from Jimothy’s real life. No doubt the animal is busy these days trying to dodge curious onlookers who are hoping to capture the next photo or video that feeds the masses on social media.
The viral Jimothy sensation took off last week when Kiana Hall spotted the raccoon in Seattle’s Ballard neighborhood and posted a video on Instagram — viewed by millions since — asking the question heard around the world: “What am I looking at?”
An earlier video of Jimothy, captured by a home security camera and posted on Reddit, ignited further curiosity and adoration, and now Reddit is flooded with sightings, memes, artwork, food, crafts, poetry and more. The Mariners put a Jimothy mascot in the Salmon Run. There’s even a Lego Jimothy.
Pirillo told GeekWire the game idea came to him on Saturday afternoon after seeing so many creatives flood his feeds with their own Jimothy fan art. He started to build a not-so-live tracker and realized it was a not-so-great idea. He hopes internet creativity is enough of a fix for the Jimothy-curious.
“This game is as close as any of us should ever get to him,” the game site states. “If you find yourself in his neighborhood: don’t go looking for him, don’t feed him, don’t try to touch him, and don’t crowd him for a photo.”
The game is easy enough to play, with challenges that are reminiscent of classic 1980s games “Frogger” and “Donkey Kong.”
Pirillo’s “Vibe Arcade” is loaded with other games he’s created. Earlier this year he vibe-coded a Resume Analyzer app and a pre-rejection letter generator called Dear Applicant to channel his frustrations with searching for a job.
Pirillo credits AI with changing the speed and ease with which a moment can go viral and be captured in new and creative ways.
“I remember when every big moment had a video game. But by the time a studio could create a video game around a meme pre-AI, the meme’s energy would have dissipated,” he said. “We are now at a day and age (certainly with AI as a tool) where almost literally anybody of any age or tech experience level can bring full-fledged experiences to life in just a few hours. We can simply talk our solutions into existence. It’s astounding.”
Pirillo built the game as a single HTML page, pitting OpenAI GPT 5.6 against Anthropic’s Claude Fable 5. One of the bigger challenges was getting the look of Jimothy right, as multiple AI models kept returning regular-looking raccoons.
Pirillo said he looks forward to sharing more about it all during a free vibe-coding community workshop in Seattle this Saturday.
His final takeaway for anyone looking to get in on the Jimothy hype — or whatever creature emerges next — is to not wait for the moment to pass.
“While it’s never been easier to make something, it’s also never been more challenging to get attention,” he said.
This week on Amazon Prime Video, we’re exploring five critically acclaimed movies that resonate far beyond the screen with their blend of powerful storytelling, standout performances, and superb direction. From survival-driven ingenuity, unflinching intensity, and a deeply human exploration of justice to artistic obsession and chaotic excess, each of these movies captures lightning in a bottle.
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