The investigation also comes as the DOJ has faced criticism over how it handles major mergers, including questions about political influence.

Streaming sticks used to be a really good purchase that was pretty straightforward. You paid the cost, which changed over time, plugged it in, and watched your shows. The same devices now boot into ad-heavy home screens, autoplay sponsored trailers before you've touched a button, and push updates that make the interface worse on purpose. You technically own the hardware, but the experience is designed around someone else's revenue. Building your own box used to sound like overkill, but not anymore now that an option like Fire TV is bad for home labs.

For a while, Roku felt like the one streaming platform that hadn't sold out. Ads were not invasive a few years ago, and the OS mostly stayed out of your way. If you've been a Roku user long enough to remember what that felt like, then you're probably disappointed with where the company is going. Roku is more than a way to start streaming, so it makes sense that the company wants more money. Unfortunately, it feels like we're just at the beginning.