Immersive Gamebox, a global interactive group gaming company, is coming to the Seattle region with its first Pacific Northwest location opening this week at Westfield Southcenter mall.

Designed for groups of two to six players, the venue uses projection mapping, touch-sensitive walls, 3D motion tracking, and spatial audio to create controller-free, immersive gaming environments.

Players use their bodies and movements to interact directly with the room to play titles based on major media franchises, including Netflix’s “Squid Game,” “Batman,” “Angry Birds,” and “Floor Is Lava.”

A grand opening celebration on Friday starts at 10 a.m. and includes a 2 p.m. ribbon cutting and giveaways. Bookings are currently open online, with limited availability for opening weekend.

The Tukwila location marks a strategic shift for the UK-founded company, which operates roughly 20 company-owned venues across the U.S. and more than 35 worldwide. The Southcenter space is its first step into U.S. franchising, partnering with local operators to scale the experiential tech concept across North America.

Founded in 2018 by Tough Mudder co-founder Will Dean, London-based Immersive Gamebox (formerly Electric Gamebox) was acquired and recapitalized by Harlan Capital Partners in early 2025. The company uses proprietary, patented LiDAR tracking tech in its “smart rooms” and counts Index Ventures among its early venture backers.

Pricing varies by game and time. An hour of “Squid Game” for one adult costs $31.99. Thirty minutes of “Floor Is Lava” for a child ages 3 to 11 is $23.99.

Immersive Gamebox will be open Monday through Saturday from 10 a.m. to 9 p.m. and Sunday from 11 a.m. to 7 p.m.