Why Europe’s best fintechs are being judged less by growth and more by trust, regulation, and resilience

Five years ago, fintech was rewarded for moving fast.

Today, that is no longer enough.

The market has matured. The companies winning now are not simply the ones acquiring users the fastest. They are the ones that can scale money movement, survive scrutiny, and earn trust from users, regulators, and partners at the same time. That is the shift I keep coming back to when I look at Europe’s neobanks, payments platforms, and crypto-banking models.

Revolut, Monzo, and Deblock each point to the same conclusion from different angles: trust is no longer a soft brand attribute. It is an operating advantage.

The market has changed

The old fintech playbook was simple.

Build quickly. Grow fast. Add compliance later.

That playbook still created some remarkable companies. But it is no longer the full story. In the current environment, profitability matters because it signals discipline. Regulation matters because it shapes what products can safely become. And trust matters because money is not software in the abstract; it is an expectation that has to hold under pressure.

That is why the strongest fintech companies today are increasingly being judged less like apps and more like infrastructure. Users want speed, yes. But they also want reliability. Partners want clarity. Regulators want accountability. Those demands now sit at the centre of the business model.

What the leaders reveal

Revolut is the clearest example of scale and trust compounding together. In 2025, it reported £4.5 billion in revenue and £1.7 billion in profit before tax, and the company said it had delivered its fifth consecutive year of net profitability. Revolut described the year as “another year of breaking barriers,” with “sustainable growth, new banking licenses, and record profitability”. That is not just strong performance. It is a signal that the company has moved from disruption to institution-building.

Monzo tells a different but equally important story. Its FY2025 results showed £1.2 billion in revenue and £113.9 million in adjusted profit before tax, while 2.4 million new customers joined during the year. Monzo’s own framing was simple: “2.4m new customers” and “£113.9m adjusted profit before tax”. The important point is not only the numbers. It is the fact that customer confidence has become repeatable economics.

Deblock is the most interesting case because it sits at the intersection of fiat banking and crypto-native control. Deblock says it combines “the ease of a modern neobank with the power of a crypto wallet,” and that users can “hold and move both fiat and crypto from the same interface” while keeping the wallet self-custodial. It also holds an EMI license and was the first financial institution in France to obtain a MiCA license. That makes it a useful lens on where the market may be heading next: regulated, hybrid, and built around user control.

Why Deblock matters

Deblock is not a copy of Revolut or Monzo.

It is a different answer to a different problem.

Traditional neobanks solved convenience. Crypto-native products solved ownership. Deblock is trying to combine both: everyday banking usability with self-custody and on-chain access. That matters because the next phase of digital finance will likely reward products that reduce the gap between regulated finance and crypto-native behaviour.

The strategic significance is bigger than the product itself. Deblock shows that compliance is no longer a constraint sitting outside the product. In regulated finance, compliance is part of the product experience. In crypto, that is even more true. A great interface without regulatory credibility is fragile. A regulated structure without user value is irrelevant. The durable model has to do both.

Trust as a moat

The phrase “trust is the new fintech moat” is not just a nice line.

It is a practical operating thesis.

Trust is what allows a company to onboard faster without creating risk. It is what lets a product expand across markets without losing coherence. It is what turns a one-time user into a long-term relationship. And in fintech and crypto, where the stakes involve money, identity, and compliance, trust is also what determines whether a business can survive its own growth.

This is why the next winners will not simply be the fastest companies. They will be the ones that can build credible systems around speed. That means stable compliance, transparent operating models, clear customer value, and an ability to earn legitimacy from multiple constituencies at once.

For founders, that is a harder game than growth hacking.

For regulators, it is a more useful one.

And for customers, it is the difference between a clever product and something they will actually trust with their money.

The broader lesson

If there is one lesson in this market moment, it is this: fintech has entered its maturity phase.

That does not mean innovation is slowing down. It means innovation is being filtered through trust. The companies that win will be the ones that understand this early and design for it intentionally. That is true for neobanks, payments platforms, and hybrid crypto-banking models alike.

Revolut shows what scale looks like when trust compounds. Monzo shows what profitability looks like when trust deepens. Deblock shows what the next frontier looks like when trust meets self-custody and regulation. Taken together, they point to the same conclusion: the future of fintech will not be defined by speed alone.

It will be defined by trust that can scale.

If you publish in fintech or crypto today, the market is no longer asking whether your product is clever.

It is asking whether it is credible.

That is the real moat.

About the Author

Joseph Zammit is a CMO and CSO in fintech and crypto, with 25+ years at the intersection of marketing, strategy, and regulation. He helped design Malta’s pioneering DLT framework, launched the country’s first Neobank, and led the global expansion of crypto and Web3 platforms, turning complex regulatory and market conditions into clear go‑to‑market decisions. He is a member of the Crypto Valley Association.

Trust Is the New Fintech Moat was originally published in Coinmonks on Medium, where people are continuing the conversation by highlighting and responding to this story.

For much of the past year, the narrative surrounding Washington state’s business climate has taken a decidedly negative turn.

Business leaders have criticized a wave of new taxes approved by lawmakers. High-profile companies have announced expansions elsewhere. Entrepreneurs have questioned whether Washington remains as welcoming to innovation as it once was, prompting Gov. Bob Ferguson to launch a new Economic Development Council aimed at strengthening the state’s competitiveness.

But a new national ranking released Thursday complicates that narrative.

Washington climbed three spots to No. 11 in CNBC’s annual America’s Top States for Business rankings, up from No. 14 last year, suggesting that many of the state’s underlying competitive strengths remain intact even as debate over its business climate has intensified.

That’s the good news. The bad news: Just four years ago, Washington ranked No. 2 in the same survey. In 2017, the state was No. 1

Certainly, Washington is at a crossroads when it comes to how it thinks about its business community. The CNBC ranking and the big fluctuations over the past four years speak to the seesaw-like narrative that has taken shape.

The business climate also has been front-and-center in GeekWire’s recent coverage.

Washington lawmakers approved billions of dollars in new taxes during this year’s legislative session, including new taxes affecting many technology companies.

Ferguson subsequently created the Economic Development Council composed of leaders from companies including Microsoft, Amazon, Boeing and T-Mobile to identify ways to strengthen the state’s economy amid growing concerns about competitiveness. (GeekWire contributing columnist Charles Fitzgerald questioned why the council did not include anyone from the startup community in his recent piece: Governor’s new economic council snubs startups, forgets AI).

We also recently traveled to Cleveland to examine why Ohio has emerged as one of the country’s fastest-growing destinations for business investment and technology jobs. State leaders there have aggressively positioned Ohio as an alternative to coastal technology hubs, touting lower costs, business-friendly policies and major investments in manufacturing, semiconductors and artificial intelligence infrastructure.

That strategy appears to be paying off.

Ohio claimed CNBC’s top spot this year, overtaking last year’s winner to become America’s Top State for Business in 2026. It has been an historic climb for the Buckeye state, which ranked No. 30 in the inaugural survey in 2007 and just cracked the top 10 last year.

One of GeekWire’s key takeaways from our visit to northeast Ohio is that the entire community is unified, rowing in one common direction, from Gov. Mike DeWine to real estate developers to entrepreneurs to philanthropic organizations.

“I don’t give advice to other areas,” DeWine told us on our recent visit. “But my advice to people is, come to Ohio. Come work in Ohio. You will not find a better place, better people, quality of life. Cost of living is low compared to the two coasts.”

The ranking also comes as several prominent Washington employers have announced significant investments outside the state. Starbucks recently unveiled plans for a major corporate expansion in Nashville, while aerospace supplier Janicki Industries said it will build a large new manufacturing campus in Montana, fueling concerns among some business leaders that Washington is becoming a more difficult place to grow.

At the same time, CNBC’s methodology highlights many of the advantages that have long made Washington one of the country’s leading innovation economies. Here’s how Washington ranked per CNBC:

The network evaluates states across 10 categories using 138 metrics, including workforce, infrastructure, economy, technology and innovation, business friendliness, education, cost of doing business and quality of life. The methodology is updated annually to reflect the factors companies say matter most when making investment decisions.

While Washington continues to face challenges related to business costs and taxes, it remains home to one of the nation’s deepest concentrations of technology talent, world-class research universities, global companies including Microsoft and Amazon, and a robust startup ecosystem — strengths that continue to score well in CNBC’s analysis.

The results also underscore how different rankings can produce different conclusions depending on what they measure. The nonpartisan Tax Foundation, which focuses specifically on state tax policy, ranked Washington 45th in its 2026 State Tax Competitiveness Index, citing the state’s gross receipts-based Business & Occupation tax, taxation of business inputs and recent changes to its capital gains tax.

Seattle also recently declined in a new ranking of the best places in the U.S. to attract foreign businesses and investment. The fifth annual list compiled by British newspaper Financial Times and stock market index Nikkei ranked Seattle 13th among 95 U.S. cities — a drop of 11 places from last year’s second-place position.

Together, the rankings illustrate the complexity of evaluating a state’s business climate.

Washington continues to enjoy many of the assets that have made it one of the nation’s leading centers for technology and innovation. At the same time, business leaders have become increasingly vocal that higher taxes and rising costs could erode those advantages over time if policymakers fail to address competitiveness.