Whether it's an Amazon Kindle or any other eReader, fast and fluid motion is probably the last thing you associate with an E-Ink displayβbut that's changing. In fact, E-Ink has been fast enough to work for special computer monitors for some time now, meant for a limited set of use cases.
The app, LG Monitor App Installer, installs itself through a Windows Update alongside monitor driver updates. LG Monitor App Installer then pushes ads for a 30-day free trial for McAfee, as well as other software, via a pop-up on affected systems, multiple users have reported.
This has drawn negative attention recently, with complaints surfacing on Reddit and a subsequent video from YouTube channel Gamers Nexus. In the video, editor-in-chief Steve Burke said that the publication paid $1,200 for an LG UltraGear 3GX900A-B gaming monitor (the monitorβs price dropped to $600 two days later, Burke said) for testing and replicated the behavior βseveral timesβ across βmultipleβ Windows 11 systems.
Buying a high-end monitor and then plugging it in with whatever cable came in the box is something most people do without thinking twice. HDMI is everywhere; the port fits, and the picture shows up, so everything seems fine. The problem is that there are plenty of issues that no one talks about. The cable and port you're using matter more than most people realize, and HDMI specifically has some limitations that aren't obvious from the outside.
LG display users are pushing back against two contentious policies. Some LG monitors are reportedly installing McAfee adware without users' permission, while smart TVs have a new policy raising concerns about recording people for AI purposes.