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Simulating everything, sort of: The promise and limits of world models

13 July 2026 at 07:00

Over the past few years, many of us have gotten a crash course in what we now call artificial intelligenceβ€”but really, it has mostly been a crash course in large language models. Increasingly, however, LLMs are no longer the only category of AI drawing high expectations, massive funding rounds, and significant research and product development.

Over the past year, we've seen a plethora of new announcements in a category labeled "world models," and you'll likely see more movement there in the coming months and years.

Instead of or in addition to working with language, world models aim to lay the groundwork for AI systems that are capable of simulating the physical world, or at least a useful approximation of it.

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Why this CEO thinks video games make better training data than the internet

8 July 2026 at 13:47
When it comes to achieving artificial general intelligence (AGI), large language models justΒ don’tΒ have what it takes. Models like ChatGPT and ClaudeΒ are great at text, butΒ they’reΒ less skilled at understanding how thingsΒ actually moveΒ through space and timeΒ β€”Β an essential skill for producing intelligence that generalizes. That gap, it turns out, might be filledΒ byΒ gaming data.Β That’sΒ the bet behind General Intuition, a […]
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