The investment will provide a much-needed financial boost as the company seeks to cut costs and lift its stock price.

Discovery+ subscription prices went up today.

Ad-free plans for new subscribers went from $10 per month to $12/month. Ad-based plans went from $6 to $7.

The new prices take effect for new subscribers immediately. Current subscribers to the streaming service, which primarily features unscripted content, like reality shows and documentaries, will receive 30 days’ notice before the new prices take effect, starting with bills issued as of November 12.

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