Washington governor rips Microsoft over TV ad in leaked audio

Washington Gov. Bob Ferguson called out Microsoft for bankrolling a political action committee responsible for a TV ad describing state government as broken, according to newly leaked audio from a Seattle Chamber leadership conference last week.
Remarks at the Seattle Metropolitan Chamber of Commerceβs Regional Leadership Conference, held at the Suncadia resort near Cle Elum, Wash., are supposed to be off the record. But The Washington Observer, an independent newsletter on state politics, published the audio Friday, saying it was obtained from an unnamed source.
In the audio, Ferguson zeroed in on a line near the start of the ad β that in Washington, βit used to be all you needed was an idea, a dream and the guts to chase it.β
The governor repeated the words βit used to beβ for emphasis, in a tone of disbelief.
βWhatβs up with that?β Ferguson asked the crowd of business and government leaders. βFirst, does anyone else in this room believe that? I sure as hell donβt.β
βI talk to people every day who have that idea, that dream. Theyβre chasing it and theyβre getting it,β he said. He cited the record $3.5 billion that Seattle-area startups raised in the third quarter, more than triple the same period a year ago, according to PitchBook data.
The Microsoft relationship: Ferguson, who noted that he had worked as a lawyer for Microsoft, said he loves the company and respects what it does. But he seemed especially peeved that the ad ran during the Seattle Seahawks game, where it reached people across the state and those from elsewhere who might want to come here and start a company.
βIf weβre partners, partners should treat partners like partners, right?β he said.
He asked the room to imagine him running a multimillion-dollar ad criticizing Microsoft. βYou guys would think I lost my mind if I did that,β he said.
Ferguson called Microsoft a key partner and a member of his economic roundtable, and said he works well with the company. βBut it works both ways,β he said.
Ferguson acknowledged that the state has problems. βAre there challenges? Sure,β he said. But he said he didnβt think the ad was βhelpful for where we all want to go.β
He told the crowd he welcomes constructive feedback, but asked business leaders to think about how they communicate, and to talk up the stateβs workforce, economy and startup funding along with its challenges.
βWhat we have here is so bloody special,β he said.
Ferguson, who took office in January 2025, also reminded the room that he isnβt going anywhere. βI plan on being governor for a long time,β he said, adding that he works with all of them, βMicrosoft included.β
The Observer noted that $10 million, roughly what the group has left to spend, would be a good start on a campaign to run someone else for governor in 2028.
The newsletter said it released just the audio from a video of Fergusonβs remarks, to protect its source. Among those in the audience was Michael Mattmiller, who represents Microsoft in Olympia. He and Ferguson βkinda-sorta hugged it out afterward,β the Observer reported.
Mattmiller declined to comment to the Observer, and Fergusonβs office didnβt respond to the publication. GeekWire has contacted Microsoft and the governorβs office for comment.
Whoβs behind the ad: The campaign comes from Washington Needs to Compete, a PAC funded in large part by Microsoft and its current and former executives. The group has raised about $13.8 million, according to state campaign finance records, including more than $5 million directly from Microsoft.
Microsoft CEO Satya Nadella and former CEO Steve Ballmer each gave $250,000, and Vice Chair and President Brad Smith gave more than $500,000. Other backers include T-Mobile, F5, Alaska Airlines and Weyerhaeuser.
Washington Needs to Compete has spent about $3 million so far, according to state records. Most of it has gone to state legislative races, the Observer reported, including more than $700,000 backing Rep. Amy Walen, D-Kirkland, in the 48th District, home to Microsoftβs Redmond headquarters.
The group spent $97,000 to air the ad during the Seahawksβ Oct. 15 Thursday night loss to the Denver Broncos on Prime Video and $130,000 during their Oct. 25 Sunday night win over the Kansas City Chiefs on NBC, according to the Observer.
What the ad says: The spot opens with a nod to βinventors in garages,β βmom-and-pop shops down Main Streetβ and farmers βfeeding the world,β before declaring, βIn Washington, it used to be all you needed was an idea, a dream and the guts to chase it.β
Then it turns: βBut today, Olympia is broken, spending more while you get less.β Jobs are leaving, the ad says, and βitβs harder than ever to afford a home and raise a family.β
It doesnβt name Ferguson or any legislation. It ends by saying Olympia needs to βquit wasting money, fix whatβs broken and put Washington families first.β
Taxes and the business climate: Ferguson this year signed a 9.9% tax on household income above $1 million, known as the millionaires tax, which takes effect in 2028 and is projected to raise about $3 billion a year. Initiative 645, which would repeal it, is on the Nov. 3 ballot.
In September, Smith joined former Gov. Chris Gregoire and dozens of regional officials to launch a partnership aimed at reversing the Seattle areaβs economic slide. βThe warning signs are flashing on our economy,β Smith said at the time.
The region lost nearly 7,000 jobs in 2025, according to the group, and Washington has fallen from 32nd to 47th in CNBCβs ranking of states by cost of doing business since 2017.
In the same CNBC study, Washington ranks 11th overall, up from 14th last year, and fifth for its economy. WalletHub ranks Washingtonβs economy second in the nation, behind Massachusetts.
Washingtonβs gross domestic product grew faster than any other stateβs in the first quarter of 2026, driven largely by its tech sector, according to federal data released in June.
Long-term plans: On its website, Washington Needs to Compete describes itself as businesses and residents building βa modern, permanent political organizationβ to support leaders and ideas that βstrengthen our economy, improve affordability and expand opportunity,β through elections and public education.
The site lists its top five contributors as Microsoft, T-Mobile, the Washington Coalition for Responsible Taxes and Spending, F5 and Smith.
The group is saving most of its money for future campaigns, the Observer reported.