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Qualtrics cut 117 jobs tied to Seattle headquarters, new filing shows

3 September 2026 at 00:00
Qualtrics Tower in downtown Seattle. (GeekWire File Photo)

Qualtrics is cutting 117 jobs connected to its Seattle headquarters, according to a state filing that provides new details of the layoffs that the experience management technology company made two weeks ago.

Engineering and product teams were hit hard. The filing lists software roles from entry-level through principal engineers, plus testing, machine learning, network and information security positions; engineering managers and directors; and product and product marketing managers.

The employees work at or report into Qualtrics Tower at 1201 Second Ave., the filing says.

The company, which has dual headquarters in Seattle and Provo, Utah, made cuts globally on Aug. 19, so the Seattle number reflects only a portion of the overall positions impacted. The company has not disclosed the total. We followed up again Wednesday to ask for an overall number.

Qualtrics employed about 900 people in Seattle as of 2023 and has not disclosed a figure since.

It’s part of a steady stream of tech layoffs in the Seattle region. Amazon disclosed 121 job cuts in Washington state on Aug. 31, T-Mobile 77 on Aug. 26, and TikTok 75 in Bellevue on Aug. 19. Zillow cut more than 500 Seattle jobs in early August.

Earlier this year, Meta cut nearly 1,400 jobs in the state, about 20% of its local workforce; Microsoft cut 605; and Oracle 491.

Qualtrics makes software that companies use to collect and analyze feedback from customers, employees, partners and others β€” a category that Qualtrics calls experience management. It was founded in Provo in 2002 and later added a Seattle headquarters.

The layoffs followed the company’s $6.75 billion acquisition of Press Ganey Forsta, an Indiana-based healthcare data company, which closed in May.

In a memo to employees on Aug. 19, CEO Jason Maynard said the deal brought together β€œtwo organizations, two sets of teams, two structures built independently,” and that the company had gone β€œfunction by function, team by team, to understand where we have overlap.”

Maynard became CEO in February, joining from Oracle. In April he removed five senior executives and reorganized teams across marketing, customer operations, IT and corporate development.

Qualtrics has been owned by Silver Lake and Canada Pension Plan Investment Board since they took it private for $12.5 billion in 2023. The company cut about 780 jobs, roughly 14% of its workforce, in October 2023, and about 270 earlier the same year.

Starbucks lays off 224 workers tied to Seattle HQ, including tech roles, as restructuring winds down

21 August 2026 at 16:02
A former Starbucks cafe in Seattle. (GeekWire Photo / Kurt Schlosser)

Starbucks is laying off 224 more workers tied to its Seattle headquarters, according to a new state filing. The coffee giant says the layoffs don’t represent a new round of cutbacks, but rather the lingering effect of restructuring work announced earlier this year.

About 120 of the 224 are employees who were offered roles in Starbucks’ new Nashville office and declined to relocate, according to the filing. Those roles are expected to be filled in Tennessee.

The remaining 104 in the notice filed Thursday stem from the restructuring that Starbucks announced in May, and fall largely within the group that designs, sites and builds its coffeehouses.

Not all 224 are based in Seattle. The filing covers employees who work at or report to Starbucks’ headquarters at 2401 Utah Ave. S., so some are located elsewhere in the country while reporting to managers at the Seattle campus. Starbucks did not say how many are based in Washington state.

The reductions are part of the β€œBack to Starbucks” turnaround CEO Brian Niccol launched after taking over in September 2024 β€” an effort that has paired store-level technology upgrades and a simplified menu with a restructuring of the company’s corporate ranks.

Starbucks has now laid off 537 corporate workers tied to its Seattle headquarters this year, across three state filings: 61 in a tech reorganization in May, 252 at the support center later that month, and the 224 disclosed this week.

Starbucks is targeting $2 billion in cost reductions over two years under Niccol, and has shed more than 2,300 corporate jobs companywide since last year, according to Bloomberg.

At the same time, Starbucks is building out its Nashville office, a $100 million investment expected to house 2,000 support jobs within five years. The company has said the majority of its corporate teams will remain in Seattle.

The design and development cuts come later than the rest of the May restructuring because the executive who leads the group, Stephen Piacentini, joined Starbucks from Chipotle in April, and the organizational changes in his group weren’t finalized when the May restructuring was announced.

Editor’s note: This story has been updated to clarify that the 224 workers covered by the filing report to Starbucks’ Seattle headquarters but not all are based in Seattle.

TikTok cuts 75 jobs in Seattle area, hitting e-commerce teams

19 August 2026 at 11:36
GeekWire Illustration / TikTok Logo

TikTok is laying off 75 workers in the Seattle region, focused largely on the company’s e-commerce business, according to a notice filed Tuesday with Washington state.

Job titles listed in the notice are almost entirely TikTok Shop and Global E-Commerce roles in Bellevue, Wash., including anti-fraud and governance program managers, seller and creator operations staff, campaign managers, data scientists, and backend and frontend engineers.

It’s part of a steady stream of tech layoffs this year. Zillow cut more than 500 jobs this month, including 91 in Washington state. Microsoft eliminated 605 positions in the state in July as part of a broader reduction of 4,800. Google cut 52 jobs and Salesforce cut 59 locally this month.

The notice Tuesday was filed by TT Commerce & Global Services LLC on TikTok letterhead, and lists two ByteDance employees as contacts. It gives the affected facility as Lincoln Square North at 700 Bellevue Way NE, with a separation date of Oct. 19.

TikTok Shop is the company’s in-app shopping business, which lets brands and creators sell products directly in TikTok videos and livestreams. The company has used the Seattle region as a base for the e-commerce push, expanding its Bellevue offices as it built out the business.

GeekWire has contacted TikTok representatives for comment, and asked for details on the size of the company’s remaining workforce in Bellevue and the Seattle region.

The cuts follow TikTok’s announcement on Aug. 6 that it will close its Nashville office and lay off all 250 workers there, most of them on content moderation teams.

The company last year cut 65 Seattle-area jobs, including 38 at TikTok and 27 at ByteDance.

Zillow layoffs hit 91 jobs in Washington state, with senior roles bearing the brunt

5 August 2026 at 10:44
Zillow Group’s headquarters at 1301 Second Ave. in downtown Seattle. (GeekWire File Photo)

Zillow Group’s layoffs will eliminate 91 jobs in Washington state, landing heavily on senior staff, according to a notice the company filed with the state Employment Security Department.

The filing under the federal Worker Adjustment and Retraining Notification (WARN) Act is the first detailed accounting of who was affected by the more than 500 layoffs the company announced Tuesday. The cuts hit about 7% of its global workforce, which stood at 7,058 as of March 31.

Zillow Group is officially headquartered in Seattle, but the relatively small share of the layoffs in its home state (18%) reflects how distributed it has become. The company adopted a remote-first model it calls β€œCloud HQ” in 2020, at the height of the pandemic, and it has continued to bet on remote work as other tech companies pulled employees back to the office.

The list of affected job titles in Washington state is dominated by senior positions. It includes five directors and three senior directors, 14 principal-level roles, and a long list of senior managers and senior individual contributors. Relatively few junior positions appear on the list.

Product and engineering absorbed the most. Senior Product Manager is the single largest line at seven positions, followed by Senior Software Development Engineer, Software Development Engineer and Senior UX Researcher at four each. Together, product and engineering roles account for more than a third of the Washington cuts.

The list also includes AI and machine learning positions: a Senior Machine Learning Engineer, a Senior Manager of Machine Learning Engineering, a Senior Applied Scientist, a Senior Manager of Research Science, and an Annotation Lead, associated with labeling data to train AI models.

Zillow told GeekWire on Tuesday that AI did not drive the layoffs. β€œToday’s changes are about better positioning Zillow for the path ahead, which includes having the right people in the right roles and being able to move faster,” a company spokesperson said.

The WARN notice adds a detail Zillow did not mention publicly: β€œSome of these terminations are the result of, or are expected to result in, the relocation or contracting out of operations and/or employee positions.”

Affected employees were notified Aug. 4 and will be terminated effective Oct. 5, more than 60 days later as required under state and federal law. They will continue to receive pay and benefits until then, according to the filing. Employees who are offered and accept another role at the company before that date will not be terminated.

The cuts affect workers at Zillow Group’s headquarters at 1301 Second Ave. in downtown Seattle and employees working from home elsewhere in Washington. The company said in the filing that its headquarters will remain open. None of the affected employees are represented by a union.

Zillow Group reports second-quarter earnings Wednesday afternoon.

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