Quick question. When was the last time anyone on the team actually read a monitoring alert, word for word, before dismissing it? Not skimmed. Read.

Take a second with that one. If the honest answer is "can't remember," alert fatigue has already moved in. It doesn't show up with some dramatic outage or a red banner screaming for attention. It's quieter than that, and slower. Hundreds of small, forgettable pings, week after week, and then one random Tuesday someone realizes nobody on the team trusts the alert system anymore. They just click things away. Swipe, dismiss, next.