Clarify, the Seattle-based AI startup that has raised more than $22 million to take on Salesforce and other CRM incumbents, has made its first acquisition: San Francisco-based Seam AI.

Seam’s technology monitors buying signals across the web — such as funding rounds, hiring, website activity, and executive job moves — and surfaces them to sales teams. Clarify plans to fold the technology into a new product called Clarify Signals, slated to launch later this year. 

Clarify is led by co-founders Patrick Thompson (CEO) and Ondrej Hrebicek (CTO), who previously co-founded Iteratively, a Seattle data-analytics startup that was acquired in 2021 by Amplitude, the publicly traded digital-analytics company.

Rationale: Clarify says the deal is part of a shift beyond what it calls a “system of record” that tracks what already happened to a “system of awareness” that flags what’s about to happen. 

Thompson said the Seam deal fills a gap in what Clarify’s own AI can pull from the open web, giving the CRM access to proprietary datasets that can’t be reached with a simple search. 

“The value that Seam is providing is typically the information that’s not necessarily easy to get from the web,” Thompson explained in an interview. “It’s the harder stuff to find.” 

Hrebicek said Clarify’s customers have been looking for a bigger and richer dataset — the ability to “look around the corners on who would be a good lead.” 

Deal points: Financial terms weren’t disclosed. Clarify, which had raised a total of $22.5 million in its seed and Series A rounds from investors including U.S. Venture Partners, Gradient Ventures, and Madrona, said it brought in additional funding as part of the deal but did not disclose the amount. 

As part of the acquisition, five Seam employees are joining Clarify, including Seam co-founder and CEO Nicholas Scavone. With the deal, Clarify is adding a San Francisco office alongside its Seattle headquarters. The company now has 30 people total. 

Backstory: Scavone started Seam in 2020 after five years at Okta, where he saw teams accumulate many different sales and marketing systems, with customer data scattered across all of them. 

Seam raised $7 million including angel funding and a seed round led by Bessemer Venture Partners in April 2024. It counts Zapier, GoFundMe, Drata, and Betterment among its customers. Existing customers are on hold while the technology is integrated into Clarify, but many have already indicated they plan to move over to the new platform.

Scavone said he had been weighing whether to raise a new round or find a home for the company when he and Thompson, who have known each other for years, began talking about a combination. 

“We’re all going after the same big incumbents here,” he said, explaining that he ultimately decided Seam had a better chance of taking on the market’s dominant players by joining forces with Clarify than as a standalone company. 

In a post announcing the deal, the Seam and Clarify founders said they “realized we weren’t building competing products—we were building different halves of the same future.”

Landscape: Clarify is entering a crowded field. Sales-intelligence platforms like Clay, ZoomInfo, and Apollo already sell third-party data to revenue teams, and 6sense and Demandbase lead the account-based marketing category Seam had been targeting.

Thompson said one edge for Clarify is that signals arrive inside the CRM sellers already use, not a separate dashboard. 

The company was co-founded in early 2024 by Thompson, Hrebicek, and Austin Hay, a marketing-technology operator who served as co-CEO alongside Thompson. Hay departed in September 2025 and is now with Khosla Ventures, per his LinkedIn.

What’s next: Clarify plans to launch Signals later this year, Thompson said, noting that the company is considering raising additional funds in a Series B round early next year. 

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Anthropic is embarking on a major expansion in Seattle, underscoring how artificial intelligence companies are emerging as one of the few bright spots in the region’s office market.

The maker of the Claude AI model recently finalized a lease at Dexter Yard North in Seattle’s South Lake Union neighborhood, capping months of speculation about the company’s expansion plans in the region.

Terms of the deal were not publicly disclosed, but CoStar News reports that the company leased 113,000 square feet of space across multiple floors in the north tower at 700 Dexter Avenue North. CoStar called it one of the largest office deals of the year so far in Seattle.

The expansion would significantly increase Anthropic’s footprint in Seattle, where the San Francisco-based company established an engineering office in 2024 as it recruited talent from the region’s deep pool of AI researchers and software engineers.

It would also place Anthropic next door to Amazon. The companies in April expanded their existing partnership: Amazon committed to invest up to $25 billion in Anthropic, which simultaneously made a $100 billion-plus spending commitment to AWS over 10 years. 

The following month, Anthropic announced $65 billion in funding at a $965 billion valuation, thought to be the last venture round before an initial public offering later this year.

On Thursday, Anthropic released Claude Sonnet 5, which the company says “can make plans, use tools like browsers and terminals, and run autonomously at a level that, just a few months ago, required larger and more expensive models.”

Also this week, The U.S. Department of Commerce removed export controls on the company’s Claude Fable 5 and Mythos 5 models, part of an ongoing back-and-forth with the Trump administration.

Anthropic’s Seattle lease provides hope that demand from AI companies could help revive parts of Seattle’s office market after several years of elevated vacancy driven by remote work and tech industry cutbacks. Seattle’s office vacancy rate inched up to 28% during the first quarter, the highest in the region.

Other AI firms, including OpenAI and Databricks, have also expanded their Seattle-area office footprints in recent months. In those instances, the companies chose to grow in nearby Bellevue.

Dexter Yard, a two-building office and life sciences campus developed by BioMed Realty, opened in 2022 and was designed to accommodate both technology and biotech tenants. The north tower contains approximately 163,000 square feet of office and lab space.

Anthropic has a number of open engineering roles spread across Seattle, New York and San Francisco. The company says it expects all staff to be in one of their offices at least 25% of the time.

A spokesperson for Anthropic acknowledged the new lease, but did not respond to requests for additional comment.