Amazon announced today that it has updated some versions of its Prime Video app to include direct access to its cloud-based Luna gaming platform.

The business goal is to solve Luna’s awareness problem and bring new users to the platform. Many Prime members don’t know the gaming service is included with their membership.

Consumers in the US and UK who have both a Prime subscription and a Fire TV can now launch Luna directly from the Prime Video app, where it can be found in its own dedicated tab in the UI. Prime subscribers who launch Luna in the app will get direct access to a library of both casual and mainstream “AAA” video games for no additional cost and without having to exit the app.

“Effectively, we relaunched last October, taking a bunch of the value of Luna that had been behind a paywall… We pushed it into the Prime membership, as a way of providing great value and trying to grow our business,” Jeff Gattis, GM of gaming at Amazon, told GeekWire.

Players on Luna can stream an assortment of games to their TV or browser via Amazon’s cloud servers, using a smartphone as a controller if they don’t have a compatible gamepad. Luna’s current library ranges from established mainstream hits like Indiana Jones and the Great Circle, Dispatch, and Fallout 4 to an assortment of casual-friendly exclusive titles like Amazon’s own Courtroom Chaos.

Since that relaunch, Gattis said, the company has “basically 5x’d” its player base.

“The question for us is, how do you build upon that?” he said. “How do we let 200 million-plus Prime members worldwide know that they have this great benefit where you can play $70 games inside your Prime membership at no additional cost? One of our biggest challenges today remains that people don’t know the [Luna] benefit exists.”

While Luna was previously available to Prime subscribers via web browser and a couple of other types of smart TVs, it was a standalone service that required users to seek it out on its own. By shifting it into its own tab on the Prime Video app, Amazon’s hope is to drive up awareness that, well, Luna is there at all.

“It’ll start on Fire TV, but obviously our end state is to roll out to more countries and more devices, both first-party and third-party,” Gattis said. “Eventually we’ll be everywhere that Prime Video is.”

The integration of Luna with Prime could also potentially bring back the largely-abandoned practice of video game movie tie-ins. Fans of this summer’s Masters of the Universe reboot can watch the film on Prime Video, then switch to Luna to play Masters of the Universe: Legends Unite, a strategic deckbuilding game that’s currently exclusive to Luna. This kind of transmedia synergy used to be a part of every big summer action movie, but it’s largely fallen by the wayside since the 2010s.

Luna originally debuted in 2020 as a subscription-based cloud service. Subscribers could pay a monthly fee for access to over 100 video games, which they could play through their browser by streaming them from Amazon’s servers.

Back then, Luna was Amazon’s entry into what was shaping up to be a publisher-driven “battle for the cloud,” with companies like Google and Nvidia all launching their own game streaming services. Over time, however, the cloud’s impact on gaming hasn’t matched its early hype.

More recently, the component crunch has driven up the price of consoles and graphics cards, and that plays into Amazon’s bet on Luna.

Gattis said the cloud has been “technology ahead of its time,” in part because the industry aimed it at the wrong people, pitching it as a direct replacement for consoles and gaming PCs.

“That’s a heavy lift to ask somebody like myself,” he said. “I’ve invested both emotionally and financially in my Series X console and my 5090 graphics card. I’m happy.”

Amazon is catering to everyone else: players unlikely to buy a gaming PC or a current-generation console, let alone the next generation of gaming hardware at even higher prices. For the first time, Gattis said, there are “a lot more people who are going to think about the cloud as a viable alternative to $1,500 hardware.”

Amazon is hoping the addition of games can turn Prime Video into a one-stop entertainment destination, borrowing a strategy from Netflix, which has increasingly embraced party games over the past several years.

The film, from Weapons director Zach Cregger, hits theaters on September 18.

Lenovo has updated the LOQ 17IRX10 with Nvidia's GeForce RTX 5070 12GB, offering more VRAM while retaining its existing hardware platform.

Lenovo’s upcoming Legion C700 weighs just 556 grams and measures 14.9mm thick, although its reliance on Tencent’s cloud service raises several unanswered questions.

After wrapping up the super exciting BGMI Pro Series (BMPS) 2026 a month back, KRAFTON India...

The post BGMI International Cup Returns To Mumbai & KRAFTON Announces New BMSD Tournament for India appeared first on Fossbytes.

Steam's latest update overhauls both gifting and wishlists, from guest checkout to custom categories. Here's everything that changed.

The Logitech G series has just announced a partnership with Call of Duty: Modern Warfare 4....

The post Logitech G Becomes Official Headset Partner for Call of Duty: Modern Warfare 4 appeared first on Fossbytes.

Adding new dimensions to the device.

You can now gift games without a Steam account and sort your wishlist into categories.

Here are hints and answers for the NYT Strands puzzle No. 872 for Thursday, July 23

For years, Microsoft has leaned heavily into extensive backward compatibility across multiple generations of Xbox hardware as a major selling point for its consoles. Today, that effort expands past the console ecosystem, making select original Xbox titles officially playable (and purchasable) on Windows PCs for the first time.

The appropriately and bluntly named "Xbox Backward Compatibility on PC" program kicks off today with compatibility for BLiNX: The Time Sweeper, Conker: Live and Reloaded, Crimson Skies: High Road to Revenge, and Fuzion Frenzy. PC players can download each title for $10, but those with Xbox Game Pass subscriptions or existing digital licenses for these games on console will have instant access without an additional purchase (no such luck if you simply stick an original Xbox disc in your PC drive, alas).

Playing these older Xbox titles on PC enables some bonus graphical features like Vsync support, anisotropic filtering, enhanced anti-aliasing, and up to 4x resolution scaling of the original SD signal (to 2560x1920). Games are limited to their original frame rates and aspect ratios, though, which means a 30 fps 4:3 image in most cases. Microsoft says this first batch of games should be playable with 11-year-old GTX 950 graphics hardware, but recommends a 2017-era GTX 1070 Ti with 8GB of VRAM for best performance.

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Playable through Microsoft’s new Xbox Backward Compatibility program for PC, you’ll be able to relive classic Xbox titles directly on your laptop, desktop or handheld.

Here are hints and the answer for today’s Wordle No. 1,860 for Thursday, July 23.

Microsoft launched Xbox Backward Compatibility on PC, bringing four classic original Xbox games to Windows and handhelds for the first time, complete with upscaling, VSync, and achievements coming later this year.

Here are the answers for The New York Times Mini Crossword for July 22.

Poinpy disappeared from Netflix games last year but is now free for Android and iPhone.

Here are hints and the answer for today’s Wordle for July 22, No. 1,859.

Seattle’s Copper has landed a high-profile new backer as it looks to accelerate growth of its consumer rewards platform, announcing Tuesday that Grammy-winning artist, DJ and entrepreneur Diplo has invested in the company.

Financial terms of the investment were not disclosed.

“I’m always looking for things that actually make sense for people,” Diplo said in a statement. “Copper’s one of those — you’re already on your phone, you’re already spending money, and this gives something back. That’s real.”

Copper says more than 4 million members use its platform to earn money through mobile games, cash-back offers and purchases.

Copper CEO Eddie Behringer, who previously co-founded Snap! Raise, said the company is building an alternative to consumer apps that monetize users’ attention.

“Most consumer apps are designed to take more from the user — more time, more money, more attention,” Behringer said in a LinkedIn post. “At Copper, we’re building the opposite.”

Founded in 2019, Copper originally launched as a banking app for teenagers. GeekWire covered the startup in 2022 after it raised $29 million in funding to expand into investing products, at a time when the company had nearly 1 million users.

The startup has since evolved into a broader consumer rewards platform. Copper has raised $42 million to date and recently ranked No. 2 among the Pacific Northwest’s fastest-growing companies in Deloitte’s Technology Fast 500 rankings, based on three-year revenue growth.

Diplo, whose real name is Thomas Wesley Pentz, has built a business portfolio that extends beyond music, investing in technology and consumer startups while launching ventures such as Diplo’s Run Club, a series of 5K races paired with music festivals.

He’s a three-time Grammy winner, and has collaborated with artists like Labrinth and Sia as part of the musical group LSD and worked with musician Mark Ronson on Silk City. He’s also the founder of record label Mad Decent.

In 2024, Copper discontinued its banking services following the collapse of fintech infrastructure provider Synapse, forcing the startup to pivot away from its original business. “Despite our prior planning, this event has forced us to close banking accounts much sooner than anticipated,” Behringer wrote at the time.

The company has since rebuilt around its rewards platform, which it says now serves millions of users.

Behringer said that the company’s mission was always about helping families improve their financial lives.

“As household costs rose, we saw an even bigger opportunity to help the person making everyday spending decisions earn more from the things they were already doing—from buying groceries to shopping in-store and spending time on their phone,” Behringer tells GeekWire via email. “Diplo’s investment is meaningful validation of how far that evolution has come.”

Since its 2022 launch, the Steam Deck has consistently been at or near the top of the company's "top selling products by revenue" charts, with brief dips outside of the top 10 treated as newsworthy events. But sales of the popular handheld gaming PC have apparently been on a steep decline since the system relaunched at a higher price in May.

Linux-focused gaming site Boiling Steam breaks down the historical data, showing how the Deck's chart position has fallen from fifth place immediately after orders resumed in late May down to 14th place for two weeks in early July (the hardware sits at 12th place in the current edition of those charts).

That's in sharp contrast to 2025, when the Steam Deck never dropped below seventh place on the bestseller charts and was only rarely outside the Top 5. Then Valve warned of "intermittent shortages" for the Steam Deck starting in February, leading to weeks of lower chart positions before the Deck became completely unavailable until May.

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