Apple Maps was a joke magnet when it first launched, but it's now good enough that one of the world's largest automakers will depend on it. Ford has revealed that Apple Maps will underpin navigation in EVs based on the company's new Universal Electic Vehicle (UEV) platform, including the highly touted $30,000 electric pickup truck.
Apple has published the policies governing its upcoming Maps advertising business, revealing a strategy that differs from Googleβs. The new rules prohibit home services businesses like plumbers, electricians, locksmiths, and roofers from advertising on Apple Maps, along with several other sensitive categories, suggesting Apple is taking a more curated approach to these ads.