Qualtrics Tower in downtown Seattle. (GeekWire File Photo)
Qualtrics is cutting 117 jobs connected to its Seattle headquarters, according to a state filing that provides new details of the layoffs that the experience management technology company made two weeks ago.
Engineering and product teams were hit hard. The filing lists software roles from entry-level through principal engineers, plus testing, machine learning, network and information security positions; engineering managers and directors; and product and product marketing managers.
The employees work at or report into Qualtrics Tower at 1201 Second Ave., the filing says.
The company, which has dual headquarters in Seattle and Provo, Utah, made cuts globally on Aug. 19, so the Seattle number reflects only a portion of the overall positions impacted. The company has not disclosed the total. We followed up again Wednesday to ask for an overall number.
Qualtrics employed about 900 people in Seattle as of 2023 and has not disclosed a figure since.
It’s part of a steady stream of tech layoffs in the Seattle region. Amazon disclosed 121 job cuts in Washington state on Aug. 31, T-Mobile 77 on Aug. 26, and TikTok 75 in Bellevue on Aug. 19. Zillow cut more than 500 Seattle jobs in early August.
Earlier this year, Meta cut nearly 1,400 jobs in the state, about 20% of its local workforce; Microsoft cut 605; and Oracle 491.
Qualtrics makes software that companies use to collect and analyze feedback from customers, employees, partners and others — a category that Qualtrics calls experience management. It was founded in Provo in 2002 and later added a Seattle headquarters.
The layoffs followed the company’s $6.75 billion acquisition of Press Ganey Forsta, an Indiana-based healthcare data company, which closed in May.
In a memo to employees on Aug. 19, CEO Jason Maynard said the deal brought together “two organizations, two sets of teams, two structures built independently,” and that the company had gone “function by function, team by team, to understand where we have overlap.”
Qualtrics has been owned by Silver Lake and Canada Pension Plan Investment Board since they took it private for $12.5 billion in 2023. The company cut about 780 jobs, roughly 14% of its workforce, in October 2023, and about 270 earlier the same year.
A former Starbucks cafe in Seattle. (GeekWire Photo / Kurt Schlosser)
Starbucks is laying off 224 more workers tied to its Seattle headquarters, according to a new state filing. The coffee giant says the layoffs don’t represent a new round of cutbacks, but rather the lingering effect of restructuring work announced earlier this year.
About 120 of the 224 are employees who were offered roles in Starbucks’ new Nashville office and declined to relocate, according to the filing. Those roles are expected to be filled in Tennessee.
The remaining 104 in the notice filed Thursday stem from the restructuring that Starbucks announced in May, and fall largely within the group that designs, sites and builds its coffeehouses.
Not all 224 are based in Seattle. The filing covers employees who work at or report to Starbucks’ headquarters at 2401 Utah Ave. S., so some are located elsewhere in the country while reporting to managers at the Seattle campus. Starbucks did not say how many are based in Washington state.
The reductions are part of the “Back to Starbucks” turnaround CEO Brian Niccol launched after taking over in September 2024 — an effort that has paired store-level technology upgrades and a simplified menu with a restructuring of the company’s corporate ranks.
Starbucks has now laid off 537 corporate workers tied to its Seattle headquarters this year, across three state filings: 61 in a tech reorganization in May, 252 at the support center later that month, and the 224 disclosed this week.
Starbucks is targeting $2 billion in cost reductions over two years under Niccol, and has shed more than 2,300 corporate jobs companywide since last year, according to Bloomberg.
At the same time, Starbucks is building out its Nashville office, a $100 million investment expected to house 2,000 support jobs within five years. The company has said the majority of its corporate teams will remain in Seattle.
The design and development cuts come later than the rest of the May restructuring because the executive who leads the group, Stephen Piacentini, joined Starbucks from Chipotle in April, and the organizational changes in his group weren’t finalized when the May restructuring was announced.
Editor’s note: This story has been updated to clarify that the 224 workers covered by the filing report to Starbucks’ Seattle headquarters but not all are based in Seattle.
Chad Pfarr, principal design director at Anduril, at left shows GeekWire co-founder John Cook the company’s EagleEye augmented reality system at a testing lab at the company’s Bellevue offices. (Photo via Matt Mostad / Anduril)
BELLEVUE, Wash. — There is no prominent signage outside Anduril’s downtown Bellevue office. The name isn’t listed in the building directory, on the suite door, or in the lobby. That may be by design: Inside, Anduril engineers are quietly building AI-driven, autonomous technologies intended to keep the U.S. and its allies ahead in a rapidly changing military landscape.
Step through the front doors and it becomes clear that this is no ordinary tech company.
Scattered across desks, production tables, conference rooms and showroom labs are autonomous drones ranging in size from a microwave to a ping-pong table, alongside next-generation digital night-vision goggles and military-grade edge computers designed to keep soldiers connected in an increasingly data-rich battlefield.
The Costa Mesa, Calif.-based defense giant — which closed a $5 billion funding round at a $61 billion valuation earlier this year and is reportedly targeting a $100 billion valuation — is rapidly building a massive engineering footprint in the greater Seattle region. It includes modern offices in downtown Bellevue and Seattle, and a multi-acre military testing facility near Carnation, Wash.
Tom Keane, who oversees Anduril’s connected warfare group, in front of prototypes at the Bellevue offices. (GeekWire photo / John Cook)
GeekWire got a peek inside the iconoclastic company’s Seattle-area operations this week. We toured the Bellevue offices, demoed products, and sat down with senior vice president Tom Keane. The former Microsoft cloud executive leads Anduril’s local presence and oversees its connected warfare division, including mixed reality, AI and edge computing technologies.
Keane was clear about the company’s growth ambitions in the Seattle region: “I could absolutely see a world where we get to 1,000 people here in terms of engineers,” he said.
Asked when that milestone could be reached, Keane said, “It’s sort of almost as fast as you can hire people.” Realistically, that will likely occur over the next two years.
Anduril currently employs 560 people in its Bellevue and downtown Seattle offices, up from about 30 four years ago. That’s when Keane, who had interviewed with 62 companies looking for a new challenge in edge computing, joined Anduril because of what he called “world-class teams in every discipline.”
With more than 110 open positions in Washington state and a newly leased third floor in downtown Seattle coming online, Keane said the regional expansion is only accelerating.
The regional workforce was until recently slated to include a maritime manufacturing hub along the Lake Washington Ship Canal in Seattle. However, as GeekWire reported this morning, Anduril has since vacated the former Foss Maritime shipyard space after the U.S. Navy canceled the autonomous warship program the company was pursuing.
But Anduril’s maritime ambitions haven’t gone away. Alongside its autonomous aircraft, low-cost cruise missiles and counter-drone interceptors, the company continues to develop a large subsea fleet, from modular survey vehicles to the extra-large, school-bus-sized Dive-XL.
The Big Tech pipeline meets ‘grit’
The company’s Seattle-area ramp-up is a play for the region’s engineering talent — a mix of disciplines well-suited to a next-generation defense hardware company, and one Keane says is hard to find in one place. That includes distributed systems engineers, AI and machine learning specialists, and advanced optics experts.
Another advantage: proximity to major military installations including Joint Base Lewis-McChord and Naval Base Kitsap.
Tech giants such as Microsoft, Amazon, Google and Meta have long dominated local engineering hiring. But Anduril is recruiting aggressively from those companies, pitching engineers who want to move fast and see their work in the field.
Deep pockets and close ties to the U.S. defense establishment don’t hurt, either.
Anduril got a large infusion of that talent 18 months ago, when it took over Microsoft’s IVAS (Integrated Visual Augmentation System) program along with about 100 local engineers who had spent years developing augmented reality hardware for the U.S. Army.
“If you take machine learning and AI… you can look out any of these windows and see places that we can recruit from,” Keane said from a conference room overlooking downtown Bellevue. “For a lot of software engineers, this is incredibly applied.”
Keane acknowledges the company’s culture isn’t for everyone. In fact, Anduril got plenty of buzz last year with its edgy recruiting campaign, “Don’t Work at Anduril.“
Rather than plush tech perks and work-from-home flexibility, Anduril pitches what Keane calls “grit” — a willingness to take ownership of hard engineering problems and test them in the field. It’s very much an in-office culture, in part because the company builds hardware.
The company’s “grit” translates directly into how Anduril tests its gear.
In rural Carnation, Wash., about 20 miles east of Bellevue, Anduril operates a testing range with a built-out “shoot house” for low-light tactical work. It gives engineers a place to iterate on code and hardware in the mud and rain alongside active-duty warfighters.
Among them: members of the Army’s 75th Ranger Regiment from nearby Joint Base Lewis-McChord, who recently put Anduril’s EagleEye mixed-reality system through its paces on the firing range and obstacle course.
Hands-On with ‘EagleEye’ and Lattice
During a walkthrough of the Bellevue facility, Anduril’s team showed us a wide range of hardware being designed, tested, and calibrated on site.
The centerpiece was EagleEye, the company’s heads-up hardware and software suite built for warfighters. Historically, soldiers have had to lug 3 to 5 pounds of glass and electronics on their helmets, paired with fragmented radios, specialized batteries and thick cables.
Anduril’s system strips that down to a 115-gram pair of augmented reality glasses — about four ounces — built in collaboration with Meta (for waveguides), Canon (for sensors), Qualcomm (for custom silicon) and Oakley (for ballistic protection).
I tried on the lightweight camouflage backpack and glasses — no helmet in this case — in a demo in the Bellevue testing lab. It ran through three operational “vignettes” driven by Anduril’s core Lattice software:
Tactical HUD: A heads-up display projecting friendly force markers, compass headings, and mini-maps into the user’s field of view so troops don’t have to look down at a handheld screen while moving.
Threat Detection: Real-time alerts from external AI sensors — such as a tower camera or an overhead drone — highlighting incoming aerial threats directly in the display.
Command & Control (C2): The ability to assign tasks to autonomous technology. Using a small handheld controller, an operator can send a virtual Ghost drone to a location, pull up a live video feed and execute a simulated strike.
In each case, the user controls the system — navigating between maps and text — with a click of a button on a small device connected to the front of the backpack.
The team also previewed its upcoming digital night vision system. Instead of the narrow “toilet paper roll” view of traditional analog goggles, Anduril’s VR-style digital displays offer an 84-degree field of view. That’s more than double the 40 degrees warfighters get in devices today.
Anduril’s Tom Keane shows off the company’s light-weight night vision goggles, being developed at the company’s Bellevue office.
Using machine learning models, the system fuses thermal imagery and low-light camera feeds in real time, making heat signatures leap out in pitch-black environments.
To ensure every pixel lands accurately without causing motion sickness, Anduril’s engineers use custom robotic arms to run geometric calibration on each lens distortion map before it leaves the facility. An engineer running the testing equipment politely asked GeekWire not to photograph the system.
The night vision system has not yet been deployed but will be part of the Soldier Borne Mission Command prototype delivery to the U.S. Army next year, said Stephanie Davis, communications manager for Anduril’s connected warfare group.
Protests, hiring and hardware
Operating a high-profile defense company in the Seattle area doesn’t come without friction. Activist groups recently staged protests outside Anduril’s downtown Seattle offices, targeting the company’s autonomous weapons development and military contracts.
At the time, Anduril issued a statement to GeekWire saying that it respects the right to free speech. “That said, it is perplexing when people choose to protest a company dedicated to supporting the very military that safeguards those rights,” the company added.
When asked about the pushback, Keane said critics don’t affect Anduril’s hiring. “There’s protests at every company, frankly.”
Anduril’s hiring reaches well beyond Big Tech. Drew Swanson, a lead architect, spent 13 years in the military working in communications supporting special operations units in the field. He described an Anduril technology called Squad-A, which helps squad leaders pick the best network connections to stitch together incoming intelligence feeds.
Swanson said the draw of Anduril is the chance to escape corporate bureaucracy and tackle high-stakes physical problems, reflected in comments he gets from others in Seattle tech.
“One of the biggest things that I always hear is: ‘I want to come over there because you guys are going after really hard problems,'” Swanson said of conversations with tech colleagues around Seattle.
Solving those problems often comes down to fundamental hardware redesigns, like combining a soldier’s ballistic vest, battery and edge computing device into a single body plate. Keane showed off a prototype as the tour wrapped up — an example of Anduril’s broader approach.
“Batteries are such a huge thing,” he said, pointing to the body armor. “If you put the three of them together… you can start to get rid of stuff. You take what was historically three separate heavy things and turn it into one software-enabled platform.”
TikTok is laying off 75 workers in the Seattle region, focused largely on the company’s e-commerce business, according to a notice filed Tuesday with Washington state.
Job titles listed in the notice are almost entirely TikTok Shop and Global E-Commerce roles in Bellevue, Wash., including anti-fraud and governance program managers, seller and creator operations staff, campaign managers, data scientists, and backend and frontend engineers.
The notice Tuesday was filed by TT Commerce & Global Services LLC on TikTok letterhead, and lists two ByteDance employees as contacts. It gives the affected facility as Lincoln Square North at 700 Bellevue Way NE, with a separation date of Oct. 19.
TikTok Shop is the company’s in-app shopping business, which lets brands and creators sell products directly in TikTok videos and livestreams. The company has used the Seattle region as a base for the e-commerce push, expanding its Bellevue offices as it built out the business.
GeekWire has contacted TikTok representatives for comment, and asked for details on the size of the company’s remaining workforce in Bellevue and the Seattle region.
The cuts follow TikTok’s announcement on Aug. 6 that it will close its Nashville office and lay off all 250 workers there, most of them on content moderation teams.
Zillow Group’s headquarters at 1301 Second Ave. in downtown Seattle. (GeekWire File Photo)
Zillow Group’s layoffs will eliminate 91 jobs in Washington state, landing heavily on senior staff, according to a notice the company filed with the state Employment Security Department.
The filing under the federal Worker Adjustment and Retraining Notification (WARN) Act is the first detailed accounting of who was affected by the more than 500 layoffs the company announced Tuesday. The cuts hit about 7% of its global workforce, which stood at 7,058 as of March 31.
Zillow Group is officially headquartered in Seattle, but the relatively small share of the layoffs in its home state (18%) reflects how distributed it has become. The company adopted a remote-first model it calls “Cloud HQ” in 2020, at the height of the pandemic, and it has continued to bet on remote work as other tech companies pulled employees back to the office.
The list of affected job titles in Washington state is dominated by senior positions. It includes five directors and three senior directors, 14 principal-level roles, and a long list of senior managers and senior individual contributors. Relatively few junior positions appear on the list.
Product and engineering absorbed the most. Senior Product Manager is the single largest line at seven positions, followed by Senior Software Development Engineer, Software Development Engineer and Senior UX Researcher at four each. Together, product and engineering roles account for more than a third of the Washington cuts.
The list also includes AI and machine learning positions: a Senior Machine Learning Engineer, a Senior Manager of Machine Learning Engineering, a Senior Applied Scientist, a Senior Manager of Research Science, and an Annotation Lead, associated with labeling data to train AI models.
Zillow told GeekWire on Tuesday that AI did not drive the layoffs. “Today’s changes are about better positioning Zillow for the path ahead, which includes having the right people in the right roles and being able to move faster,” a company spokesperson said.
The WARN notice adds a detail Zillow did not mention publicly: “Some of these terminations are the result of, or are expected to result in, the relocation or contracting out of operations and/or employee positions.”
Affected employees were notified Aug. 4 and will be terminated effective Oct. 5, more than 60 days later as required under state and federal law. They will continue to receive pay and benefits until then, according to the filing. Employees who are offered and accept another role at the company before that date will not be terminated.
The cuts affect workers at Zillow Group’s headquarters at 1301 Second Ave. in downtown Seattle and employees working from home elsewhere in Washington. The company said in the filing that its headquarters will remain open. None of the affected employees are represented by a union.
Zillow Group reports second-quarter earnings Wednesday afternoon.