The process that gates nearly every B2B deal is a self-assessment the sender distrusts and the receiver accepts. There is finally a better basis for trust between companies.

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Technology decisions have traditionally been driven by functionality, price, and ease of use. If a solution met the business need and integrated with existing systems, it was usually considered the right choice. Who owns the service provider and which legal jurisdiction governs rights to the service rarely features in procurement discussions. That is beginning to [...]