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Seismic completes Highspot merger, says it will keep Seattle and B.C. sites

✇GeekWire
By: Todd Bishop
The new Highspot by Seismic branding, which replaced the company’s standalone logo Tuesday. (Highspot by Seismic Image)

Highspot’s merger with Seismic was completed Tuesday morning, ending the Seattle-based sales software company’s run as an independent business and folding one of the region’s biggest enterprise technology players into a San Diego-based rival.

The combined company is now operating under the Seismic name, led by Seismic CEO Rob Tarkoff. Highspot co-founder and former CEO Robert Wahbe is expected to join Seismic’s board of directors, as announced in February. Permira, the private equity firm that has backed Seismic since 2020, remains the controlling shareholder.

The Highspot name isn’t disappearing entirely. Its product is now branded “Highspot by Seismic.”

Tuesday’s announcement named Seattle as one of the R&D locations — along with San Diego, Boston, Vancouver, Toronto, London and Hyderabad and other sites — where the combined company’s 700-plus product, engineering, data science and AI employees are based.

Seismic will keep Highspot’s Seattle and Vancouver offices, adding to its global footprint, Tarkoff said in a statement responding to GeekWire’s questions.

The combined company has about 1,700 employees globally. Highspot’s total headcount was more than 700 at the time of the deal closing, according to Seismic. The company didn’t say how many of those employees are in Seattle.

“As with any merger of this scale, Seismic and Highspot are carefully evaluating our organizations to identify areas of overlap and integrate our company for near and long-term growth,” Tarkoff said. “Any decisions will be communicated directly and proactively to employees.”

Seismic says it has 2,500 customers and 3.5 million users, and plans to invest more than $100 million a year in research and development.

Financial terms of the deal, originally announced in February, were not disclosed. Highspot had raised $650 million since launching in 2011. Its last publicly disclosed valuation was $3.5 billion, set in 2022 when it raised $248 million in a round led by B Capital Group and D1 Capital Partners.

Other backers included Madrona, ICONIQ Growth, Salesforce Ventures, Sapphire Ventures and Tiger Global Management.

Highspot held the No. 1 spot on the GeekWire 200, our list of the top privately held tech companies in the Pacific Northwest, until the merger was announced in February. Companies come off the list after mergers and acquisitions that fold them into other entities. Everett-based fusion energy company Helion Energy took over at No. 1 in the March update.

Post updated with comment from Seismic CEO Rob Tarkoff on the Seattle offices and workforce.

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