Bitcoin Magazine

Strive (ASST) Adds 21 Bitcoin as Treasury Reaches 19,921 BTC and Cash Climbs to $157 Million

Strive, Inc. purchased 21 bitcoin between July 13 and July 17 at an average price of about $63,221 per coin, a buy worth around $1.3 million, according to an 8-K filing with the Securities and Exchange Commission on Monday.

The purchase lifted the Dallas-based treasury company’s bitcoin holdings from 19,900 to 19,921 BTC. Strive funded the buy while its balance sheet gained ground: cash and cash equivalents rose $3.3 million to $157.4 million as of July 17, up from $154.1 million a week prior.

The modest addition marks a step down from the pace that carried the company past 19,000 BTC across the spring. Strive (Nasdaq: ASST) trades under the Class A ticker alongside its Variable Rate Series A Perpetual Preferred Stock, listed as SATA. 

Class A shares outstanding climbed to 73,869,961 from 73,426,164, a gain of 443,797 that reflects issuance under the company’s at-the-market program. Class B shares slipped by 3,335 to 9,800,012, and the SATA count held at 7,829,502.

The filing detailed Strive’s position in Strategy’s Variable Rate Series A Perpetual Stretch Preferred Stock, known as STRC. Strive held 505,000 STRC shares across both reporting dates, though the fair value of that stake fell $1.1 million to $43.1 million as of July 17.

Strive: Buying bitcoin ‘hand over fist’

Chief Executive Matthew Cole signed the report. Cole has cast Strive as a buyer with appetite, a stance he summed up in a pledge to keep buying bitcoin “hand over fist.” The company funds its accumulation through perpetual preferred equity rather than convertible debt, a structure Cole has framed as a guard against forced selling.

Strive’s rise traces to a merger. The firm went public through a combination of Strive Asset Management and Asset Entities, then built a bitcoin treasury from the ground up. It expanded that base through the acquisition of Semler Scientific, an all-stock deal that folded a medical-technology firm and its bitcoin into Strive. Shareholders approved the Semler transaction, which closed in January and pushed combined holdings past 12,000 BTC.

The average cost of the latest buy, about $63,221 per coin, sits below the levels Strive paid across much of its earlier accumulation. The purchase adds to a treasury built at a blended cost that management has tied to a long-run thesis on the asset.

Growth has carried a cost. Strive reported a $393 million loss across its first six months as a public company, a figure tied to the accounting treatment of its bitcoin position and its share issuance. Management has pointed to a larger goal, with an eye on a $4.2 billion war chest to fund further bitcoin buys.

The company’s model issues shares into the open market and converts proceeds to bitcoin at a fast clip, a design meant to raise bitcoin exposure per share while it limits dilution. Strive ranks among the top ten public corporate holders of bitcoin, a field that Strategy leads with 843,775 BTC.

The filing carried the standard caution on forward-looking statements, with flags on risks tied to the Semler integration, digital-asset volatility, interest rates, and dilution from further share sales. The company said it may adjust the SATA dividend rate, a lever the company holds as it manages its preferred stock.

This post Strive (ASST) Adds 21 Bitcoin as Treasury Reaches 19,921 BTC and Cash Climbs to $157 Million first appeared on Bitcoin Magazine and is written by Micah Zimmerman.

Bitcoin Magazine

Strive (ASST) Adds 17.76 Bitcoin as Falling Prices Boost Its Quarterly Yield

Strive, Inc. bought 17.76 bitcoin last week and now holds 19,882 coins, the company said in a Form 8-K filed earlier today. 

The firm purchased the coins between June 29 and July 2 at an average price near $59,850. Chief Executive Matt Cole disclosed the update in a post on X.

The purchase reads as a deliberate nod to the July 4 holiday. The figure of 17.76 points to 1776, the year the United States declared independence. The buys landed days before the nation’s 250th anniversary of that declaration. 

The weekly buy was small. The quarter behind it was not. Strive acquired 6,236 bitcoin during the three months ended June 30, at an average cost of $74,290 per coin. That haul lifted its treasury from 13,628 coins at the end of March to 19,864 at quarter close.

The company reported a 24.0% bitcoin yield for the second quarter, its own measure of the change in bitcoin held per share. It logged a bitcoin gain of 3,264 coins and an amplification ratio of 67.2%. 

Strive uses these metrics to judge whether its capital raises add bitcoin per share. The firm cautions that they are not traditional financial measures and exclude its debts and preferred claims.

Strive bought through a steep price drop. Bitcoin traded near $114,332 in September 2025. It closed the second quarter near $58,631. The decline cut the market value of Strive’s holdings and its cost of new coins. The company’s blended cost basis stood at $94,761 per coin as of June 30, above recent purchase prices.

The balance sheet grew across the quarter. Strive held $144.5 million in cash as of June 30, up from $95.1 million in March. It also held 505,000 shares of Strategy’s STRC preferred stock, valued near $42.9 million. Total balance sheet assets reached about $1.35 billion.

Strive’s transition into a bitcoin-first company

That growth carries a rising cash cost. Strive funds purchases in part through its Variable Rate Series A Perpetual Preferred Stock, which trades as SATA. The preferred pays cumulative monthly cash dividends at an annualized rate near 12.25%.

The stated amount of SATA outstanding climbed to $783 million by June 30. The company’s annualized dividend obligation rose to $101.8 million, up from $56.2 million in March.

Strive is a recent entrant to the bitcoin treasury field. Founded by Vivek Ramaswamy in 2022, the asset manager launched its accumulation strategy in September 2025 through a merger with Asset Entities. 

It later agreed to buy bitcoin holder Semler Scientific in an all-stock deal, which added roughly 5,000 coins and won approval this year. Cole, a former CalPERS executive, runs the combined company.

The filing carried standard cautions. Strive said its quarterly closing procedures are not complete and the figures are preliminary and unaudited. It noted that its share price can diverge from the value of its bitcoin. Past yields, it said, do not predict future results.

Earlier today, Strive-adjacent Strategy (MSTR) said they sold a record 3,588 bitcoin for $216 million to fund dividends on its preferred securities, marking its largest-ever BTC sale. 

This post Strive (ASST) Adds 17.76 Bitcoin as Falling Prices Boost Its Quarterly Yield first appeared on Bitcoin Magazine and is written by Micah Zimmerman.