TL;DR: Google’s updated rules for UAE-targeted crypto exchange and wallet ads took effect October 21. Advertisers need an accepted local license and Google certification; the policy is not blanket permission for all crypto promotions.

Crypto exchanges and software-wallet providers targeting customers in the United Arab Emirates now face the licensing and certification conditions set out in Google’s updated advertising policy.

The change took effect on October 21, according to Google’s official policy notice. This is the implementation date of an earlier announcement, rather than a newly issued rule on Wednesday.

For the crypto exchange and software-wallet category, Google lists four accepted authorities: the Capital Market Authority, Dubai Financial Services Authority, Financial Services Regulatory Authority and Virtual Assets Regulatory Authority. Advertisers also need certification from Google.

A License And An Ad Approval Are Separate Steps

A financial-services authorization and permission to distribute an advertisement answer different questions. The first concerns the business’s regulated activities. The second concerns whether a particular platform will carry its marketing under that platform’s rules.

The updated notice links those processes but does not merge them. Possessing a license does not, on its own, establish that an advertiser has completed Google’s certification process.

Equally, a reader encountering an ad should not treat its appearance as an assurance about investment returns or a guarantee against loss. Advertising eligibility concerns access to the marketing channel; it is not an assessment of every transaction a customer might make afterward.

For firms, the operational consequences sit with campaign preparation. A company needs its authorization and certification details to match the service it is promoting and the jurisdiction it is targeting. Marketing teams cannot safely infer that eligibility in one market automatically carries over to another.

The notice also discusses other financial-product categories. Those should not be collapsed into one universal crypto rule: the license list above is the one Google provides specifically for cryptocurrency exchanges and software wallets targeting the UAE.

The immediate change is therefore precise. Eligible providers have an updated route to advertising access, with a local licensing requirement and a separate platform certification requirement attached.

Related Reading

• Twitter Joins Facebook and Google in Banning Crypto Advertising
• Why Google is Removing All Bitcoin Mining Apps on the Play Store
• Block Takes Bitcoin Mainstream With First Major Consumer Ad Campaign

This article was written by the News Desk and edited by Samuel Rae.

Bitcoin Magazine

CFTC Proposes New Crypto Oversight Rules

The U.S. Commodity Futures Trading Commission has proposed new rules to regulate digital asset transactions and markets. 

In a Monday release, the agency said that the proposed rules would ​allow U.S. crypto exchanges to opt into a federal regulatory regime. 

Despite lawmakers blocking the Clarity Act last month, the CFTC and Securities and Exchange Commission have pressed ahead with proposing rules to regulate the digital asset industry. 

“Today’s action is a critical step in the CFTC’s ongoing efforts to ensure America remains the crypto capital of the world,” Chairman Mike Selig said. 

JUST IN: CFTC proposes rules to regulate U.S. crypto markets.

"Today’s action is just the beginning…America can lead the next generation of financial technology without repeating the mistakes of the last one." pic.twitter.com/jTL52Aqhbi

— Bitcoin Magazine (@BitcoinMagazine) October 5, 2026

He added: “The Commission’s announcement begins our process of new rulemakings grounded in the CEA’s purpose and President Trump’s directive to propose a federal crypto asset regulatory market structure using the CFTC’s existing statutory authorities.”

If approved, the new rules would allow crypto exchanges offering the leveraged trades to register with the regulator. 

The Clarity Act wants to formally divide oversight between regulators, distinguishing which digital assets are securities, commodities or stablecoins. 

But the bill stalled and stumbled this year as the banking lobby had issues with crypto companies paying customers stablecoin rewards and some lawmakers — mostly Democrats — were concerned about the ethics side of the legislation. 

Regulators are drafting rules that the crypto industry has long called for regardless. 

CFTC Chair Selig, formerly chief counsel at the SEC’s Crypto Task Force, last month said that the regulator was preparing for the transition of markets moving “24-7, on-chain.” 

The SEC — also run by a pro-crypto regulator — went ahead and in September approved tokenized stocks trading. 

That came after it also proposed its own framework for crypto asset offerings in August, pressing ahead while the landmark legislation stalled.   

U.S. President Donald Trump campaigned on a ticket to help the digital asset industry and since taking office has signed pro-crypto legislation and executive orders. 

Trump in August urged lawmakers to get the Clarity Act over the line, calling the proposed legislation “very powerful.” 

The CFTC’s preliminary rulemaking notice is open for public comment for 60 days after it’s published in the Federal Register. After that, the agency will review the feedback and decide whether to issue a formal proposed rule, which would go through another comment period before any final rule is adopted.

This post CFTC Proposes New Crypto Oversight Rules first appeared on Bitcoin Magazine and is written by Mathew Di Salvo.