Google Says Gmail and Photos Data Shared with AI Search Could Be Used for Targeted Ads
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Using Google's products and services has always been fundamentally precariousβdoing so gives the world's largest advertising company a lot of juicy personal data. Google has long said it won't use the sensitive data from products like Gmail, Drive, and Photos for ad personalization, but a change to the company's privacy policy appears to dismantle that firewall.
On October 16, Google issued an update to its privacy policy, spotted by Android Authority. The ad personalization section used to include a clear limit on data from certain apps. "We donβt show you personalized ads based on your content from Drive, Gmail, or Photos," the document said. Now, Google has updated it with the following language.
Updated language on when your sensitive data might inform ads.
Credit:
Google
This equivocation opens the door to using data from apps like Gmail and Photos in ads when it's shared with other Google services, and it just so happens Google has a mechanism for doing that, with Personal Intelligence. The company released Personal Intelligence in early 2026, allowing users to hand data from multiple apps to Google AI products. The idea is that the added context from your existing data will lead to better AI answers, but it's also proving to be a privacy minefield.


Β© Aurich Lawson
TL;DR: Googleβs updated rules for UAE-targeted crypto exchange and wallet ads took effect October 21. Advertisers need an accepted local license and Google certification; the policy is not blanket permission for all crypto promotions.
Crypto exchanges and software-wallet providers targeting customers in the United Arab Emirates now face the licensing and certification conditions set out in Googleβs updated advertising policy.
The change took effect on October 21, according to Googleβs official policy notice. This is the implementation date of an earlier announcement, rather than a newly issued rule on Wednesday.
For the crypto exchange and software-wallet category, Google lists four accepted authorities: the Capital Market Authority, Dubai Financial Services Authority, Financial Services Regulatory Authority and Virtual Assets Regulatory Authority. Advertisers also need certification from Google.
A financial-services authorization and permission to distribute an advertisement answer different questions. The first concerns the businessβs regulated activities. The second concerns whether a particular platform will carry its marketing under that platformβs rules.
The updated notice links those processes but does not merge them. Possessing a license does not, on its own, establish that an advertiser has completed Googleβs certification process.
Equally, a reader encountering an ad should not treat its appearance as an assurance about investment returns or a guarantee against loss. Advertising eligibility concerns access to the marketing channel; it is not an assessment of every transaction a customer might make afterward.
For firms, the operational consequences sit with campaign preparation. A company needs its authorization and certification details to match the service it is promoting and the jurisdiction it is targeting. Marketing teams cannot safely infer that eligibility in one market automatically carries over to another.
The notice also discusses other financial-product categories. Those should not be collapsed into one universal crypto rule: the license list above is the one Google provides specifically for cryptocurrency exchanges and software wallets targeting the UAE.
The immediate change is therefore precise. Eligible providers have an updated route to advertising access, with a local licensing requirement and a separate platform certification requirement attached.
This article was written by the News Desk and edited by Samuel Rae.
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OpenAI expands ChatGPT Ads to 89 markets, adding 26 new locations. Here's who can advertise, eligibility rules, and targeting restrictions.
The post ChatGPT Ads Expand to 89 Countries β But Who Can Actually Advertise? appeared first on TechRepublic.
Read more of this story at Slashdot.