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Google's SynthID watermark is hard to break, but it doesn't solve AI disinformation

The scale of AI-generated media can be hard to grasp.

Starling Lab, a research collaboration from Stanford University and the University of Southern California, estimates that it took until 1975β€”149 years after the invention of the cameraβ€”for humanity to create 1.5 billion images. It took generative AI just 18 months to do the same. And AI didn't stop there.

This spring, Google announced at I/O that its tools had been used to create more than 100 billion AI images and videos in just a couple of years, and Google is far from the only source of AI content. The company coupled this staggering statistic with a slew of partnerships to expand the use of its SynthID watermarking technology, which can be used to label AI-generated content and potentially help people identify what's real.

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Β© Aurich Lawson

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