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Qualtrics cut 117 jobs tied to Seattle headquarters, new filing shows

Qualtrics Tower in downtown Seattle. (GeekWire File Photo)

Qualtrics is cutting 117 jobs connected to its Seattle headquarters, according to a state filing that provides new details of the layoffs that the experience management technology company made two weeks ago.

Engineering and product teams were hit hard. The filing lists software roles from entry-level through principal engineers, plus testing, machine learning, network and information security positions; engineering managers and directors; and product and product marketing managers.

The employees work at or report into Qualtrics Tower at 1201 Second Ave., the filing says.

The company, which has dual headquarters in Seattle and Provo, Utah, made cuts globally on Aug. 19, so the Seattle number reflects only a portion of the overall positions impacted. The company has not disclosed the total. We followed up again Wednesday to ask for an overall number.

Qualtrics employed about 900 people in Seattle as of 2023 and has not disclosed a figure since.

It’s part of a steady stream of tech layoffs in the Seattle region. Amazon disclosed 121 job cuts in Washington state on Aug. 31, T-Mobile 77 on Aug. 26, and TikTok 75 in Bellevue on Aug. 19. Zillow cut more than 500 Seattle jobs in early August.

Earlier this year, Meta cut nearly 1,400 jobs in the state, about 20% of its local workforce; Microsoft cut 605; and Oracle 491.

Qualtrics makes software that companies use to collect and analyze feedback from customers, employees, partners and others β€” a category that Qualtrics calls experience management. It was founded in Provo in 2002 and later added a Seattle headquarters.

The layoffs followed the company’s $6.75 billion acquisition of Press Ganey Forsta, an Indiana-based healthcare data company, which closed in May.

In a memo to employees on Aug. 19, CEO Jason Maynard said the deal brought together β€œtwo organizations, two sets of teams, two structures built independently,” and that the company had gone β€œfunction by function, team by team, to understand where we have overlap.”

Maynard became CEO in February, joining from Oracle. In April he removed five senior executives and reorganized teams across marketing, customer operations, IT and corporate development.

Qualtrics has been owned by Silver Lake and Canada Pension Plan Investment Board since they took it private for $12.5 billion in 2023. The company cut about 780 jobs, roughly 14% of its workforce, in October 2023, and about 270 earlier the same year.

Qualtrics cuts jobs in Seattle, Utah and overseas as it absorbs $6.75B acquisition

GeekWire Graphic / Qualtrics logo

Three months after closing its $6.75 billion purchase of Press Ganey Forsta, Qualtrics is cutting jobs across the combined company β€” a reduction that the experience-management technology company says reflects duplication between two organizations that were built independently.

The cuts are global, including the company’s dual headquarters in Seattle and Provo, Utah, and its international offices. Qualtrics is not publicly disclosing how many jobs were cut, and did not break out numbers by office, region, or job function.

One clue: Qualtrics sent impacted Seattle employees layoff notices under the Worker Adjustment and Retraining Notification Act, or WARN, according to one copy reviewed by GeekWire. The notice covers workers at Qualtrics Tower, 1201 Second Ave., its Seattle headquarters.

The Washington law applies only to layoffs of 50 or more at one site β€” so at least that many jobs were cut at the Seattle HQ. As of publication time, Qualtrics had not appeared in the Washington or Utah state WARN databases, which can sometimes lag the notices to employees by a day or more.

Qualtrics CEO Jason Maynard

Individual employees learned their status by email Wednesday morning.

In a memo to employees, obtained by GeekWire, Qualtrics CEO Jason Maynard called the acquisition a β€œdefining milestone” for the company but said it β€œmeant making hard decisions about what the organization needed to operate and function as a single uniform team.”

β€œSince the acquisition closed, we’ve gone function by function, team by team, to understand where we have overlap and determine what we needed to do to move forward as one company,” he wrote, noting that the decisions were β€œmade based on the structure of our combined organization: the roles we need, the capabilities we are building toward, and where we have duplication.”

Qualtrics makes software that companies use to collect, analyze, and adapt to feedback from customers and employees, a category of technology that it branded β€œexperience management.”

Current and former employees posting publicly Wednesday on LinkedIn and other forums described cuts spanning departments and offices, including Seattle, Provo and international locations, and hitting both the legacy Qualtrics and Press Ganey Forsta sides of the business.

The Press Ganey Forsta acquisition, announced in October and completed in May, added what Qualtrics called the largest healthcare experience dataset in the industry. Press Ganey Forsta, based in Indiana, was itself the product of earlier mergers, and its Forsta products competed directly with Qualtrics.

The cuts follow a leadership shakeup in April, when Maynard removed five senior executives and outlined a broader reorganization spanning marketing, customer operations, IT and corporate development. Maynard, who joined from Oracle, became CEO in February.

It’s not the first round of cuts under private equity ownership. Qualtrics cut about 780 jobs, roughly 14% of its workforce, in October 2023 under then-CEO Zig Serafin, who cited complexity from years of rapid hiring. It had cut about 270 jobs earlier that year.

Qualtrics has been owned by private equity firm Silver Lake and Canada Pension Plan Investment Board since 2023, when they acquired it for $12.5 billion. It was the second time the company changed hands in under five years, following SAP’s $8 billion acquisition in 2019 and a 2021 IPO.

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