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Microsoft comms chief Frank Shaw to exit after nearly three decades shaping the company’s message

Frank X. Shaw addresses the media at Microsoft on May 18, 2025, in advance of the Build conference. (GeekWire Photo / Todd Bishop)

It’s the end of an era at Microsoft: Frank X. Shaw, the executive who oversaw the tech giant’s communications for nearly three decades, first at an external agency and for the last 17 years as one of its senior leaders, is leaving at the end of the year.

Shaw, 64, said he’s not retiring, although he doesn’t have another job lined up. He plans to stop working for a while, do some of the things he hasn’t had time for, and then decide what’s next.

“I have had a ringside seat at some of the biggest leadership, technology, and business transformations that have ever taken place,” Shaw said, sharing the news of his departure (under embargo) in a phone call Thursday afternoon. “I just feel incredibly fortunate.”

He said he had been discussing his potential departure for some time with Takeshi Numoto, Microsoft’s chief marketing officer, looking for the right moment.

Microsoft has not announced a successor for his role as chief communications officer. In a LinkedIn post, Shaw said the company will consider internal and external candidates.

A statement from Shaw’s colleagues in corporate communications credited him for his many years shaping Microsoft’s “voice and reputation with intelligence, candor and wit. His leadership and contributions to the company are too extensive to list, as is the number of journalists who have, at one point or another, used his name in vain.”

A former Marine Corps public affairs officer, Shaw has worked with all three of Microsoft’s CEOs. He started on the agency side, at Waggener Edstrom — now known as We. Communications — when Bill Gates was still running the company.

He built his reputation defending and advocating for Microsoft through some of its hardest stretches: the antitrust years, the Windows Vista backlash, the scramble to replace Steve Ballmer as CEO, and the weekend in 2023 when OpenAI’s board fired Sam Altman.

As the company’s top communications executive, he has also told the story of Microsoft’s reinvention under CEO Satya Nadella, from the LinkedIn and Activision Blizzard deals to an AI push that has carried Azure past $100 billion in annual revenue.

Evolving with technology: Shaw has spent much of his career closely watching the tech landscape and moving Microsoft’s voice into new channels as they emerged.

“We’re always thinking about what is the art and science of communications,” Shaw told PRWeek. “How do we reach our audiences most effectively in a changing environment?” He called the arc from print to radio and TV to social media and newsletters a “constant evolution of influence.”

He turned the corporate blog into a place where the company argued its own case, writing “Microsoft by the numbers” himself in 2010 — a stat-by-stat comparison against Apple and Google that TechCrunch dubbed “fantastic passive-aggressive.”

He and his team experimented with different and risky methods of telling the company’s story, holding mass briefings under embargo and publishing documents known as the “Book of News” in advance of its major keynotes and conferences. The prospect of a reporter having to answer to “fxs” was no doubt a factor in ensuring the news (mostly) didn’t leak.

Shaw hired Steve Clayton out of a technical role at Microsoft in London, where he had been blogging about the company unofficially out of frustration with how it was perceived, and made him chief storyteller. In the middle of the AI boom, Clayton and Shaw embraced the analog undercurrents in popular culture and launched Signal, a quarterly Microsoft print magazine for business leaders.

Clayton was VP of communications strategy by the time he left in January to become chief communications officer at Cisco, making Shaw’s planned departure the second high-profile exit from Microsoft’s comms team in a year.

Adapting to AI: In recent years, Shaw made his own team a testing ground for AI, publishing what worked and what didn’t. In a 2023 post he described using Copilot in Teams to pull story ideas out of conversations with spokespeople and anticipate coverage after interviews, and asking the AI to “poke holes in a statement we’re making on a tricky topic.”

He called it his corporal, a reference to Napoleon, who was said to bring one to meetings and ask whether his generals’ war plans made sense to him. A survey of 80 people in Microsoft’s communications and marketing organization found 84% did not want to go back to working without it.

Shaw was also known to use AI as a sounding board when a story frustrated him, offering him an objective take before he called and let a particular reporter have it.

He announced his departure Friday morning in a message to Microsoft’s communications team (reminding them he’s still there for a few months yet) and his public post on LinkedIn.

“Thank you as well to all the reporters, editors, writers, influencers and analysts who have put up with me over this time, enduring my early and late night calls, my off the record ‘no comments,’ my bad story ideas and my extended commentary on headlines and positioning,” he wrote.

“You all have incredibly hard and valuable jobs,” he added, “and while I’ve not agreed with everything said about us 😊 I appreciate you anyway.”

AI wealth fuels San Francisco’s housing boom while tech layoffs weigh down Seattle

The housing markets in San Francisco, left, and Seattle have been diverging for the past year. Prices started falling in Seattle on an annual basis about a year ago, while prices in San Francisco have been rising since November. (BigStock, GeekWire File Photos)

While a fresh wave of AI-generated wealth is pouring fuel on San Francisco’s housing market, Seattle’s real estate scene is getting left out in the cold, stuck in a slump driven by ongoing local tech layoffs, soaring costs, and persistent worker anxiety.

A new report published Wednesday by Seattle-based Redfin illustrates just how dramatically the housing markets in the West Coast’s top two tech hubs have split.

In July, San Francisco’s median home-sale price jumped 6% year-over-year to $1.6 million as home sales rose 8.5%, fueled by an 18.4% drop in active listings—the largest inventory contraction in the country.

By contrast, Seattle’s median sale price dropped 3.6% to $809,479 as home sales fell 9.1% and active listings surged 16.7%, the nation’s steepest inventory increase, leaving local sellers outnumbering buyers by 65%. Redfin detailed the drop in pending sales in the city in an earlier report.

San Francisco’s resurgence is fueled by a concentrated wave of AI wealth. Driven by big salaries, six-figure signing bonuses, and anticipation of massive IPOs for Bay Area giants OpenAI and Anthropic, affluent buyers are aggressively bidding up homes, frequently paying hundreds of thousands over asking price.

The frenzy mirrors findings from The New York Times, which reported in May that cash-flush AI startup employees and secondary stock sales are fueling hyper-concentrated bidding wars across the Bay Area.

In Seattle, the dynamic is reversed. While local tech giants pour billions into AI infrastructure, corporate belt-tightening and lingering layoff fears at companies like Amazon and Microsoft have squelched buyer confidence, leaving prospective buyers cautious, job mobility low, and listings piling up.

Click to enlarge. (Redfin Graphic)

Ground-level real estate agents in the Seattle area are feeling that buyer hesitation firsthand.

“Layoffs in the tech world are dampening homebuying demand in the entire area,” said Sheryl Wingate, a Redfin Premier agent, noting that return-to-office policies are further squeezing demand in outlying suburbs as tech workers avoid long commutes amidst job uncertainty.

Seattle-area real estate isn’t just feeling the squeeze from the heavyweights. Job cuts have hit nearly every tier of the regional tech ecosystem this year, sweeping through engineering hubs for Meta, Google, and Salesforce, consumer brands like Zillow, T-Mobile, and Starbucks, corporate divisions at Expedia and TikTok, and startups including Qualtrics and Amperity.

The chill is hitting the region’s high-end neighborhoods hardest. According to Bloomberg, pending luxury home sales in the Seattle area plummeted 15%, driven by a double hit of tech-sector layoffs and Washington state’s higher taxes on top earners. Once-frenzied markets in Eastside suburbs like Bellevue and Sammamish have stalled, with homes priced over $2 million sitting for an average of 44 days as affluent tech buyers pull back.

By comparison, high-end buyers in San Francisco are doubling their budgets as AI confidence surges. Redfin noted that luxury pending sales in the Bay Area jumped 46% year-over-year, with local agents reporting tech clients doubling their price points — in some cases expanding from $2 million budgets to nearly $4 million — and placing offers as much as $900,000 over asking price.

The shift is also severing a key migration pipeline that long fueled Seattle’s housing boom. While high-earning Bay Area transplants historically moved north to stretch their tech compensation, Redfin migration data shows the net inflow of home shoppers moving from San Francisco to Seattle plummeted to just 369 people in the first quarter — down from over 5,100 five years ago.

Looking ahead, Redfin economists expect these diverging trends to play out across other tech hubs as artificial intelligence reshapes the labor market.

“AI is reorganizing the tech labor market, with San Francisco and Seattle representing two sides of that transition,” said Chen Zhao, Redfin’s head of economics research, adding that while AI creates rapid wealth in some markets, it drives corporate restructuring and caution in others.

Talos: Attackers Refine Phishing Playbook To Target Critical Infrastructure

Phishing played a part in more than half of all incident response engagements undertaken by Talos, Cisco's threat research organization, during the second quarter of 2026, with healthcare organizations and manufacturing firms among the top targets.

The post Talos: Attackers Refine Phishing Playbook To Target Critical Infrastructure appeared first on The Security Ledger with Paul F. Roberts.

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