Walking through the aisles of a video store used to be half the fun of a movie night. You judged films by their cover art, stumbled across forgotten classics, and often left with something you never planned to watch.

I subscribed to YouTube Premium for one reason: an ad-free viewing experience. After all, it’s the biggest selling point of the popular video-sharing platform. It didn’t take me long to realize that I was paying every month without using half of what I’m actually getting.

Streaming bundles have become the new normal in the industry, and no service has an aggressive strategy as much as Peacock. Now, NBCUniversal is pulling off its biggest crossover yet—Peacock Premium is coming to YouTube Premium in the U.S.