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Microsoft comms chief Frank Shaw to exit after nearly three decades shaping the company’s message

Frank X. Shaw addresses the media at Microsoft on May 18, 2025, in advance of the Build conference. (GeekWire Photo / Todd Bishop)

It’s the end of an era at Microsoft: Frank X. Shaw, the executive who oversaw the tech giant’s communications for nearly three decades, first at an external agency and for the last 17 years as one of its senior leaders, is leaving at the end of the year.

Shaw, 64, said he’s not retiring, although he doesn’t have another job lined up. He plans to stop working for a while, do some of the things he hasn’t had time for, and then decide what’s next.

“I have had a ringside seat at some of the biggest leadership, technology, and business transformations that have ever taken place,” Shaw said, sharing the news of his departure (under embargo) in a phone call Thursday afternoon. “I just feel incredibly fortunate.”

He said he had been discussing his potential departure for some time with Takeshi Numoto, Microsoft’s chief marketing officer, looking for the right moment.

Microsoft has not announced a successor for his role as chief communications officer. In a LinkedIn post, Shaw said the company will consider internal and external candidates.

A statement from Shaw’s colleagues in corporate communications credited him for his many years shaping Microsoft’s “voice and reputation with intelligence, candor and wit. His leadership and contributions to the company are too extensive to list, as is the number of journalists who have, at one point or another, used his name in vain.”

A former Marine Corps public affairs officer, Shaw has worked with all three of Microsoft’s CEOs. He started on the agency side, at Waggener Edstrom — now known as We. Communications — when Bill Gates was still running the company.

He built his reputation defending and advocating for Microsoft through some of its hardest stretches: the antitrust years, the Windows Vista backlash, the scramble to replace Steve Ballmer as CEO, and the weekend in 2023 when OpenAI’s board fired Sam Altman.

As the company’s top communications executive, he has also told the story of Microsoft’s reinvention under CEO Satya Nadella, from the LinkedIn and Activision Blizzard deals to an AI push that has carried Azure past $100 billion in annual revenue.

Evolving with technology: Shaw has spent much of his career closely watching the tech landscape and moving Microsoft’s voice into new channels as they emerged.

“We’re always thinking about what is the art and science of communications,” Shaw told PRWeek. “How do we reach our audiences most effectively in a changing environment?” He called the arc from print to radio and TV to social media and newsletters a “constant evolution of influence.”

He turned the corporate blog into a place where the company argued its own case, writing “Microsoft by the numbers” himself in 2010 — a stat-by-stat comparison against Apple and Google that TechCrunch dubbed “fantastic passive-aggressive.”

He and his team experimented with different and risky methods of telling the company’s story, holding mass briefings under embargo and publishing documents known as the “Book of News” in advance of its major keynotes and conferences. The prospect of a reporter having to answer to “fxs” was no doubt a factor in ensuring the news (mostly) didn’t leak.

Shaw hired Steve Clayton out of a technical role at Microsoft in London, where he had been blogging about the company unofficially out of frustration with how it was perceived, and made him chief storyteller. In the middle of the AI boom, Clayton and Shaw embraced the analog undercurrents in popular culture and launched Signal, a quarterly Microsoft print magazine for business leaders.

Clayton was VP of communications strategy by the time he left in January to become chief communications officer at Cisco, making Shaw’s planned departure the second high-profile exit from Microsoft’s comms team in a year.

Adapting to AI: In recent years, Shaw made his own team a testing ground for AI, publishing what worked and what didn’t. In a 2023 post he described using Copilot in Teams to pull story ideas out of conversations with spokespeople and anticipate coverage after interviews, and asking the AI to “poke holes in a statement we’re making on a tricky topic.”

He called it his corporal, a reference to Napoleon, who was said to bring one to meetings and ask whether his generals’ war plans made sense to him. A survey of 80 people in Microsoft’s communications and marketing organization found 84% did not want to go back to working without it.

Shaw was also known to use AI as a sounding board when a story frustrated him, offering him an objective take before he called and let a particular reporter have it.

He announced his departure Friday morning in a message to Microsoft’s communications team (reminding them he’s still there for a few months yet) and his public post on LinkedIn.

“Thank you as well to all the reporters, editors, writers, influencers and analysts who have put up with me over this time, enduring my early and late night calls, my off the record ‘no comments,’ my bad story ideas and my extended commentary on headlines and positioning,” he wrote.

“You all have incredibly hard and valuable jobs,” he added, “and while I’ve not agreed with everything said about us 😊 I appreciate you anyway.”

NES Radar Tracks Flights at 9600 Baud

Air traffic visualizers seem to be having a bit of a moment right now, and now that moment has come to the venerable NES thanks to [k6lcm]’s NES Radar project, which is open-source under the GPL on GitHub. In spite of the name, there’s no Radio Direction or Range-Finding involved in this project– no radio at all, in fact, which makes this a bit interesting. It’s just an NES cartridge and a carefully constructed cable.

A screenshot of the NES radar scope
It looks like a period game, but it’s current-day air traffic.

The cartridge is a standard ROM cart that holds the software — no hidden ESP32 or PicoW here, which is what we initially suspected the project would be. So how is it that when you start up the NES with the cartridge inside, you can input an International Civil Aviation Organization (ICAO) code, like, say, KATL, and get a visualization of the traffic? Well, okay, if you put in KATL, you won’t get all the traffic, since the software is limited to 8 sprites, and that’s the world’s busiest airport. Still, how does it know where those airplanes are?

The secret is in the carefully constructed cable mentioned above: this project is using the second controller port on the NES as a serial port, and getting the data that way. A handy Python script on a nearby computer is what actually fetches aircraft positions. It’s based on c64u-radar, also by [k6lcm], which does the same Python server trick but relies on the Commodore 64 Ultimate’s LAN port to get data rather than using serial. The NES has no such ports available, though, so the controller port it was. We saw a similar trick used for satellite tracking on the NES some years ago.

If you like the idea of tracking flights, perhaps you’d like to see it done on a real radar CRT, or projected directly onto the ceiling. Thanks to ADS-B and free APIs, it seems airplane trackers are everywhere; if an interesting one has come onto your radar, please send us a tip.

Speaking of tips, thanks to [Levi] for putting this one on our scopes!

A Tiny 'Rainbow On a Chip' Could Help Supercharge 6G Networks

ScienceDaily reports: A microchip about the size of a grain of rice can generate a highly organized "rainbow" of light, a capability that could eventually support faster, higher-capacity 6G communications and extremely precise timing for quantum technologies. Physicists at Loughborough University, working with an international research team, demonstrated a system that produces a series of precisely spaced light frequencies. Those optical frequencies can then be converted into multiple high-frequency electromagnetic signals known as millimeter waves. Millimeter waves are attracting growing interest for future communications because they can provide considerably more bandwidth, giving networks more room to transmit data. A major obstacle, however, has been producing these signals with the precision and stability required for advanced applications... "They could ultimately contribute to faster, higher capacity 6G networks," [said Dr. Luke Peters, of Loughborough University's Emergent Photonics Research Centre], "but the potential goes far beyond communications. These frequencies could also be used in radar systems as well as spectroscopy and astronomical instruments, helping scientists study materials and make extremely precise measurements of the universe. "These applications are still some way off, and there are challenges to overcome before the technology can be used in real-world systems — but our latest work has tackled a major one..." A microcomb generates an extremely precise set of light frequencies arranged somewhat like the colors in a rainbow, although the light itself is invisible to the human eye. A specialized antenna can then convert those optical frequencies into millimeter waves. Earlier research demonstrated that microcombs could produce a single precise millimeter wave frequency. Generating many frequencies simultaneously could be far more useful because each could potentially serve as a separate channel for transmitting information at the same time. Achieving that, however, requires a microcomb with exceptional stability and signal quality. In a new Nature Communications paper, the Loughborough led researchers report a system capable of doing exactly that. Their system connects its chip-based microresonator to a much larger loop of optical fiber where laser light continuously travels through both parts of the system, according to the article. "The team is now investigating how the microcomb system could eventually move from a laboratory experiment into practical technology."

Read more of this story at Slashdot.

Australia’s Nationwide Phone Outage Was An Embarrassing Failure

The phones! They were one of the basic utilities of the 20th century, and were just about as reliable as death and taxes. Even when then power grid went down, you still had a fair shot of getting a phone call through thanks to the reliability of the Plain Old Telephone Service.

Today, we eschew the simplicity of copper and mechanical switches for the supreme bandwidth and capability of high-speed cellular connectivity. With that, we accept that the additional complexity comes with a risk of complicated failures that bring everything tumbling down. Australia’s largest telecommunications provider found that out to its peril just a few short months ago.

Networked Failures

Generally, we expect our telecommunications networks to be supremely reliable. There is no moment of the day when someone doesn’t need to make a call, particularly in emergencies, and the wheels of industry and commerce depend on constant connectivity these days. Tolerance for failure is generally very thin. Despite this, and the efforts of engineers to maintain uptime at as many nines as possible, Telstra fell badly short on July 8th, 2026. The company had a nationwide outage that affected 8.8 million people, leaving them unable to make calls or connect to the network at all.

The cause of the outage would prove to be particularly embarrassing. Telstra owns and operates a highly advanced cellular network, offering 4G and 5G service across the nation’s cities and much of its outback areas. The company may outwardly appear to be a shining beacon of modern connectivity, but there was something dank lurking in the company’s server closets. Namely, three aging network time servers that had the capacity to bring the whole system to its knees.

The NTP server in question is old enough to still rock a vacuum fluorescent display, something you don’t see on a lot of modern network hardware. Credit: Microsemi

The culprit? A Microchip Technologies SSU 2000 NTP server. The model dates back to the early 2000s. Twenty four years later, Telstra still relied upon three of the units to provide network time protocol (NTP) services across its network. The servers were generally perfectly adequate in this role on any given day. That was, until the Melbourne server had a wobble.

A technician was working in the early morning to replace a backup power feed in the chassis housing the server. This caused the server to be rebooted at 3:38 AM, which normally would not be a problem. However, at some point in the last two decades or so, the server had gone through a configuration change. While it was originally intended to be a Stratum 3 NTP server, getting its time reference from a Stratum 2 unit, that process had failed at some point. It had been reconfigured instead to use its internal GPS card to gain time directly from the satellite network instead. Unfortunately, the server was also remarkably old, and suffered from a well-documented GPS date rollover bug, such that when it rebooted, it reported the time as 2006 rather than 2026.

Victoria’s V/Line train services were unable to run, as the Telstra network outage made communication across the system impossible. Credit: Thomas Hobley, CC BY-SA 4.0

The problem that stemmed from this was because time is critical to authentication. An endless cascade of devices downstream of the NTP server picked up the wrong time, and started using it to sign digital certificates and the like. This immediately caused other systems on the network to reject the spurious traffic with certificates that were 20 years out of date. The impact was swift and vast—Telstra was quickly facing a nationwide outage affecting millions of customers.

The issue was first detected at 4:20 AM. The naughty server was isolated by 7:11 AM, but it would take until 10:30 AM to identify all the network components which had received erroneous time data. It took several hours further—until 4 PM—to properly quell the NTP issues. In the meantime, a significant portion of the country had seen its phones offline all day, and entire rail networks had ground to a halt as their Telstra-based communications systems went completely offline.

Later submissions to a government inquiry would reveal Telstra had received two reminders to patch the GPS card, in 2020 and 2022. The vendor itself had issued warnings about the GPS rollover bug as early as November 2000. A decision not to fix the bug had been taken as recently as January 2026, because the undocumented change to have the server rely on GPS time was unknown, and thus the update was considered unnecessary. Simply patching the system would have prevented the issue from ever occurring in the first place.

When the outage became apparent, Telstra notified the Triple Zero Custodian, a body founded in 2025 to oversee the integrity of the emergency service. Credit: Telstra submission to government inquiry

The issue once again brought telecommunications availability in Australia to the forefront of the conversation. Repeat outages across Australian mobile networks have led to particular concerns about the ability for people to reach emergency services by calling Triple Zero from mobile handsets. The latest failure on Telstra’s behalf has led the local telecommunications industry to issue new guidance to the public on what to do when a call to Triple Zero doesn’t go through.

Modern handsets are designed to switch to a different cellular network in the case an emergency call can’t be connected—a process called emergency camp-on. However, this process takes time, and the caller will often hear silence on the line while the phone is attempting to connect. The new advice is that callers should hang up and try again straight away if their first call to Triple Zero doesn’t connect within a few seconds. On the second call, though, the phone should be given up to a minute to find another network to get the call through.

In the case of this outage, camp-on functionality worked—some 3,200 Triple Zero calls were passed to Optus and TPG networks when Telstra’s failed. However, there were some ongoing issues that saw a further 604 Triple Zero calls fail over the period to 2 PM the next day.

Overall, Telstra’s failure was a major one. It’s rare for a major network to go down so completely and over such a wide geographical area. The fact that it happened because of an undocumented change to an ancient network appliance is all the more embarrassing. It will drive home the message that documenting even seemingly minor changes is important, with the lesson likely to be told in the halls of the Australian telco for some decades to come.

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