Amazon's rolling out new Alexa+ developer tools that let smart home brands plug in deeper features, plus Amazon Wallet for instant voice checkout on bookings.

Amazon announced today that it has updated some versions of its Prime Video app to include direct access to its cloud-based Luna gaming platform.

The business goal is to solve Luna’s awareness problem and bring new users to the platform. Many Prime members don’t know the gaming service is included with their membership.

Consumers in the US and UK who have both a Prime subscription and a Fire TV can now launch Luna directly from the Prime Video app, where it can be found in its own dedicated tab in the UI. Prime subscribers who launch Luna in the app will get direct access to a library of both casual and mainstream “AAA” video games for no additional cost and without having to exit the app.

“Effectively, we relaunched last October, taking a bunch of the value of Luna that had been behind a paywall… We pushed it into the Prime membership, as a way of providing great value and trying to grow our business,” Jeff Gattis, GM of gaming at Amazon, told GeekWire.

Players on Luna can stream an assortment of games to their TV or browser via Amazon’s cloud servers, using a smartphone as a controller if they don’t have a compatible gamepad. Luna’s current library ranges from established mainstream hits like Indiana Jones and the Great Circle, Dispatch, and Fallout 4 to an assortment of casual-friendly exclusive titles like Amazon’s own Courtroom Chaos.

Since that relaunch, Gattis said, the company has “basically 5x’d” its player base.

“The question for us is, how do you build upon that?” he said. “How do we let 200 million-plus Prime members worldwide know that they have this great benefit where you can play $70 games inside your Prime membership at no additional cost? One of our biggest challenges today remains that people don’t know the [Luna] benefit exists.”

While Luna was previously available to Prime subscribers via web browser and a couple of other types of smart TVs, it was a standalone service that required users to seek it out on its own. By shifting it into its own tab on the Prime Video app, Amazon’s hope is to drive up awareness that, well, Luna is there at all.

“It’ll start on Fire TV, but obviously our end state is to roll out to more countries and more devices, both first-party and third-party,” Gattis said. “Eventually we’ll be everywhere that Prime Video is.”

The integration of Luna with Prime could also potentially bring back the largely-abandoned practice of video game movie tie-ins. Fans of this summer’s Masters of the Universe reboot can watch the film on Prime Video, then switch to Luna to play Masters of the Universe: Legends Unite, a strategic deckbuilding game that’s currently exclusive to Luna. This kind of transmedia synergy used to be a part of every big summer action movie, but it’s largely fallen by the wayside since the 2010s.

Luna originally debuted in 2020 as a subscription-based cloud service. Subscribers could pay a monthly fee for access to over 100 video games, which they could play through their browser by streaming them from Amazon’s servers.

Back then, Luna was Amazon’s entry into what was shaping up to be a publisher-driven “battle for the cloud,” with companies like Google and Nvidia all launching their own game streaming services. Over time, however, the cloud’s impact on gaming hasn’t matched its early hype.

More recently, the component crunch has driven up the price of consoles and graphics cards, and that plays into Amazon’s bet on Luna.

Gattis said the cloud has been “technology ahead of its time,” in part because the industry aimed it at the wrong people, pitching it as a direct replacement for consoles and gaming PCs.

“That’s a heavy lift to ask somebody like myself,” he said. “I’ve invested both emotionally and financially in my Series X console and my 5090 graphics card. I’m happy.”

Amazon is catering to everyone else: players unlikely to buy a gaming PC or a current-generation console, let alone the next generation of gaming hardware at even higher prices. For the first time, Gattis said, there are “a lot more people who are going to think about the cloud as a viable alternative to $1,500 hardware.”

Amazon is testing an AI-driven Prime Video redesign that could shift paid studio placement toward algorithm-based rankings, raising questions about whether recommendations will genuinely improve for viewers.

Amazon is hoping the addition of games can turn Prime Video into a one-stop entertainment destination.

Luna will be first arrive in the Prime Video app on Fire TV devices in the US and UK.

Amazon confirmed Wednesday that it laid off an unspecified number of employees in its artificial general intelligence (AGI) organization, the division working on the company’s advanced AI models.

The move, first reported by Reuters, comes as the company invests heavily in programs to help businesses implement AI effectively, including a $1 billion initiative to embed AWS engineers with customers building agentic AI systems.

It’s part of a larger shift in the industry as tech giants and AI frontier labs look to make sure the enormous sums they’re spending on AI pay off in tools businesses actually use.

In a statement, an Amazon spokesperson said building large AI models remains “one of the most important things we’re working on,” but said the company is also “sharpening our focus on the initiatives that matter most for customers, so we can move faster on what counts.”

“That focus means some difficult decisions, including eliminating some roles within parts of our AGI organization, even as we continue to invest in the areas most important to our customers’ future,” the spokesperson said.

It’s the latest in a series of changes in Amazon’s AGI group, which despite its name has always been focused more on frontier models than on what the industry considers AGI, the still-theoretical systems that would match or surpass human intelligence.

Rohit Prasad, the senior executive who oversaw Amazon’s AGI work, left the company late last year, and AGI Lab head David Luan departed in February. In December, Amazon folded the AGI group into a larger organization led by senior vice president Peter DeSantis that also includes chip development and quantum computing.

The cuts are the latest in a series of smaller reductions since January, when Amazon eliminated 16,000 jobs across the company. Amazon said U.S. employees whose jobs are cut will receive 90 days of pay and benefits, outplacement support and transitional health coverage, along with eligibility for severance.

Amazon greenlit a Robocop pilot. Now it has committed to a full TV show.

It's easy to see who's at the door without grabbing your phone.

Tablets are great. You can use them for anything from browsing the web to watching your favorite shows. They're incredibly versatile, but that versatility can come at a cost. There are plenty of things that a jailbroken Kindle can do better.

Jimothy isn’t just a viral internet sensation — he’s a cause for good.

A painting of the beloved raccoon by Seattle artist Ryan Henry Ward attracted a winning bid of $6,543.21 in an informal Instagram auction this weekend, with all proceeds directed to the Ballard Food Bank.

The winning bidder for the 24-by-24-inch painting was identified by Ward as Angela Galdabini, who posted a picture of the painting hanging on her wall.

Now the auction gift is going viral in its own way, attracting a matching donation from Amazon, which encouraged other Seattle-area companies to follow suit. According to the tech giant on Monday, T-Mobile, Alaska Air and Brooks have all gotten on board.

“When we saw a local artist giving back to the Ballard Food Bank, inspired by a little raccoon that’s brought so much joy, we wanted to help,” Kara Hurst, Amazon’s chief sustainability officer, said in a statement. “Amazon is proud to match the winning bid, and we’re calling on other Seattle-based companies to join us.”

Update: On Tuesday, Microsoft let us know that they, too, had committed funds to the food bank.

Update: According to Amazon on Thursday, the Seattle Mariners, the Seattle Kraken, Starbucks, and Stanley 1913 have also joined in with matching gifts, bringing the total additional donation to $58,888.89.

Jimothy seemed destined to be captured by Ward, a prolific muralist whose colorful, whimsical work is seen across the Seattle region on buildings, fences, garage doors and elsewhere. His art frequently features a variety of animals and other characters, including Sasquatch.

Ward called Jimothy “the hero we needed” in his Instagram post on Saturday, and said he was giving to Ballard Food Bank because the organization helped him through some of his hardest times.

The viral Jimothy sensation took off last week when the raccoon was spotted in Ballard and a video attracted millions of views on Instagram. The craze spread around the world and other videos have emerged online, sparking immense curiosity and adoration, and a flood of memes, artwork, food, crafts, poetry, songs and more. 

Amazon's Adaptive Display accessibility feature for Fire TVs is officially rolling out today

An AWS software bug showed some customers billing estimates in the billions and trillions. Here is what failed, why invoices were unaffected, and what IT teams should know.

The post AWS Billion-Dollar Software Bug Explained appeared first on TechRepublic.

Life is busy, and I don't always have time to sit and read articles when I discover them. Pocket used to allow me to save these articles and read them later, but it's sadly long gone. I decided to set up a Pocket replacement using a mini PC and my Kindle.

If there are three things folks typically know about me, it's that I love Linux, I'm an avid reader and I have a bit of an obsession with modding Kindles and Fire Tablets. I would say, "Hey, I resemble that remark!" and then wait patiently while no one catches the reference. One Kindle has eluded me all these years, but I finally found one: a Kindle Fire 7 (2012). I tried to mod it, with a little help from Claude.

Apple is blaming an Apple Music price hike on "rising licensing costs."

"The displayed billing estimates do not reflect actual usage and charges," Amazon said.

One of Amazon’s top cloud leaders will be joining Meta as the Facebook parent company considers turning its massive AI buildout into a cloud business of its own.

That’s the report from the Wall Street Journal overnight, quoting anonymous sources saying that Dave Brown, the senior Amazon executive who led AWS compute and AI services, will join Meta in the coming weeks to work on its data center build-out.

Meta hasn’t committed to becoming a cloud provider, but CEO Mark Zuckerberg has said the idea is on the table. He told shareholders in May that companies were regularly approaching Meta to pay for access to its AI models or spare computing capacity — a business that would put Meta in competition with cloud providers it now relies on, including AWS.

At Meta, Brown will report to infrastructure chief Santosh Janardhan, according to the WSJ report. Janardhan co-leads Meta Compute, an initiative Zuckerberg launched in January to plan the company’s data center buildout. Meta has said it expects to spend $125 billion to $145 billion on capital expenditures this year, much of it tied to AI data centers.

Amazon isn’t commenting on the report. We’ve contacted Meta for confirmation and details.

Brown’s departure from AWS was announced on Wednesday, with a warmly worded message from AWS CEO Matt Garman giving no indication that Amazon would try to challenge or restrict his new role on competitive grounds.

AWS has gone to court before to enforce noncompete agreements against departing executives, suing two AWS leaders who left for Google Cloud in 2019 and 2020, respectively. But such agreements have grown harder to enforce. California bars them almost entirely, and Washington — Amazon’s home state — enacted a near-total ban this year, though it doesn’t take effect until mid-2027.

Garman’s message said Brown had decided to take “a new role outside of the company” but did not say where he was going. He’s remaining at AWS through the end of July to help with the transition.

At AWS, Brown will be succeeded by Dave Treadwell, a longtime Amazon executive who has run the technology behind the company’s retail operations and spent 27 years at Microsoft before joining Amazon in 2016. He takes over AWS Compute and ML Services on Aug. 1.

Apple will reportedly refresh the iPad mini this fall and the rest of its iPad lineup in the first half of 2027.

Amazon briefly listed HTC’s VIVE Eagle smart glasses for a September 1 US launch at $499, then removed the pages before HTC had confirmed the expansion beyond Taiwan.

[Update, Friday, July 17: Brown is joining Meta, the WSJ reported. More here.]

Dave Brown, who joined Amazon Web Services as one of its earliest EC2 engineers and rose to lead its compute, AI and machine learning services, is leaving after nearly 19 years. 

AWS CEO Matt Garman told employees in a memo posted publicly Wednesday that Brown will depart at the end of July for an unspecified “new role outside of the company.” Amazon exec Dave Treadwell, who joined the company in 2016 after 27 years at Microsoft, will take over the group Aug. 1.

Brown’s exit comes about three months after Amazon promoted him to senior vice president. Brown had been on the company’s senior leadership team since 2023.

His tenure stretched back to the early days of the cloud. He joined AWS in 2007 in Cape Town, South Africa, where Amazon based part of its early EC2 engineering, before relocating to the Seattle area.

In an interview with GeekWire earlier this year, as the company marked the AWS 20th anniversary, Brown recalled Amazon CEO Andy Jassy, then the company’s top cloud executive, gathering the small Cape Town team in those days and telling them the business could one day be worth a billion dollars.

Brown said he could barely grasp the figure at a time when the service was bringing in tens of dollars a day: “I couldn’t even imagine how much a billion dollars was. It sounded like a lot of money.”

AWS today runs at roughly $150 billion in annualized revenue, and grew 28% in its most recent quarter — its fastest pace in nearly four years.

Brown’s role grew with the business. After starting as an engineer on EC2, or Elastic Compute Cloud, he went on to lead its broader compute organization, including close collaborations with the executives running Amazon’s custom silicon business. His purview also expanded to include the machine learning and AI services now central to AWS, such as the Bedrock and SageMaker platforms.

Treadwell has run Amazon’s eCommerce Foundation, the technical backbone of the company’s online retail operations, since joining in 2016. Before that he spent 27 years at Microsoft, where as a corporate vice president he worked on Windows, Xbox, and the .NET software framework.

In his memo, Garman described Treadwell — known internally as “Tread” — as one of AWS’s largest and most vocal internal customers, someone who pushed the cloud group to innovate and will now lead it.

Brown will remain through the end of July to help with the transition. In his own farewell note, he said it felt like the right time to begin a new chapter. “I’ll be cheering you all on from the sidelines,” he wrote.