Ford will become the first automaker to embed Apple Maps directly into its vehicles, starting with an all-electric midsize pickup built on its new Universal Electric Vehicle platform. "The pickup -- with Ford testing preproduction models on roads now -- is expected to start at $30,000 when it comes to market in 2027," reports the Detroit Free Press. "Ford has said several other EVs off that platform will follow, including a small all-electric SUV." From the report: Ford CEO Jim Farley said the new EVs will redefine advanced technology as simple, useful, and at a price point that is attainable for most people. "We're proud to embed Apple Maps' navigation and mapping technology directly into our Universal Electric Vehicle Platform, giving customers the ultimate navigation experience alongside our Ford app, a full suite of software, and next-generation BlueCruise, all enabled by a new zonal architecture," Farley said in a statement. "Apple Maps has delivered a world-class product, and we're honored to be among the first to embed it directly into a vehicle, helping define intuitive, capable driving."
In a joint statement, Apple and Ford said the integration will deliver a "beautiful and easy-to-use navigation experience powered by Apple Maps directly to the vehicle's displays. Road-level Maps information will also enable Ford's Latitude AI team to build a seamless hands-free driving experience." Ford said it will use that road information to develop its next-generation BlueCruise hands-free highway driving capability. Also, by leveraging Apple's new MapKit for Automotive SDK, Ford's UEV Platform will offer drivers turn-by-turn directions using natural language, real-time traffic information, intuitive search and routing options for the best route. The system will give drivers EV routing functionality to help drivers with the warming and cooling process of the vehicle's battery before driving or fast-charging.
Ford is the first automaker to use a new set of developer tools that will let it embed Apple Maps navigation and mapping directly into its vehicles' infotainment systems.
"General Motors has been pulling a Tim Cook and boosting its software and subscription business," reports Business Insider. During the automaker's Tuesday earnings call, executives said they're increasingly leaning on software subscriptions like OnStar and Super Cruise to generate high-margin recurring revenue long after customers buy their vehicles. GM says OnStar brought in about $800 million in the second quarter, while Super Cruise revenue grew about 70% year over year. From the report: GM says its software business keeps roughly 70 cents of every dollar it brings in. That's a rare level of profitability in the auto industry, as many car sales generate just four to 10 cents per sales dollar. [...] GM expects to add about 1 million OnStar subscribers this year, bringing the total close to 13 million. Super Cruise, GM's hands-free, eyes-on driving system, is growing even faster. GM added about 70,000 subscribers during the quarter and expects to end the year with more than 850,000. Revenue from the service increased about 70% from a year earlier.
And a lot of drivers are sticking around after the free period ends. GM said between 30% and 40% of eligible owners continue paying after their included three-year Super Cruise subscription expires. [..] "We do think we have tremendous levers, multiple levers of growth," Barra said on the call. "We definitely think there's a lot of opportunity at GM to grow, improve margins, and become less cyclical."
"Software and services are becoming increasingly important to how customers experience GM vehicles and how we deliver value beyond the initial purchase," a spokesperson previously told Business Insider. "As vehicles become more software-defined, we can introduce new digital experiences through updates and optional services rather than hardware changes."
Tesla's 26% boost in revenue wasn't enough to offset rising operating expenses and capital expenditures as it pushes to launch a new generation of products.
WhatsApp on Apple CarPlay and Android Auto will let users hear and reply to messages, make calls, view their call history, and access favorite contacts hands-free and right from their car's screen.
Tesla says it is launching its Robotaxi service in Orlando and Tampa, though it has not shared fleet sizes or whether customers can immediately hail rides. The Verge notes the announcement lands on Tesla earnings day and comes as the company's robotaxi rollout remains far smaller than Elon Musk previously projected, with tracker data showing only a small number of unsupervised vehicles operating in existing cities. From the report: [B]ack in May, Tesla had five unsupervised robotaxis in Dallas, six in Houston, and 29 in Austin. As of today, there are only 17 unsupervised vehicles in Austin, four in Dallas, and zero in Houston, according to the Robotaxi Tracker. By comparison, Waymo is estimated to have over 3,500 fully driverless vehicles in operation across over 10 cities.
Like Waymo, Tesla typically introduces robotaxis to a new city with a safety driver behind the wheel. Unlike Waymo, sometimes Tesla moves that person over to the passenger seat with access to a kill switch should anything go wrong. The company has been inconsistent in how it rolls out its robotaxis to new markets. The numbers go up and down, with zero explanation from the company as to why.
[...] By adding new cities, Tesla is clearly trying to sell investors on the idea that its robotaxi project is growing. But the fluctuating fleet size, inconsistency in supervised vs unsupervised vehicles, and long wait times tell a very different story.
The acquisition β Einride's first as a publicly traded company β will expand its EV-charging ecosystem as it works to scale its electric trucking business.
"If tired or wasted passengers fall asleep in a traditional taxi or rideshare, the driver can shout or shake them awake," reports Bloomberg. "Not so in a robotaxi..."
Ditto Kasendar remembers soft music drifting from the robotaxi's speakers as he rode home late at night from a friend's birthday party in 2025. The next moment, Los Angeles firefighters were opening the door and asking if he was OK. His six-minute trip had ended nearly an hour before. A remote Waymo assistant, dialling in through the car's speakers, repeatedly tried to rouse him and finally called 911 when he wouldn't stir...
Kasendar's robocab nap was, unfortunately, not an isolated incident. As companies like Alphabet and Tesla bring self-driving taxis to more cities, the messier aspects of serving unpredictable humans are becoming harder to ignore. Passengers are falling asleep, spilling drinks, dropping food, vomiting, experiencing medical emergencies and, in at least two instances, giving birth in the cars. They stumble out of the vehicles and forget to close the doors, forcing the operators to pay nearby gig workers to do it.
These seemingly minor nuisances are becoming a drain on municipal resources and complicating the roll-out of robotaxi service. So many robotaxi customers have nodded off in the midst of a ride that Austin police and firefighters even have a name for the incidents: "sleepers". The Texas capital recorded 99 such calls in Waymo's first nine months of service there, said Roger Patterson, a commander with Austin-Travis County Emergency Medical Services... Remote assistants monitoring the cars try talking through the speakers and checking on passengers with interior cameras. But if they get no response, company protocols often require them to call 911. And first responders have to assume the worst. Austin dispatchers treat an incident as a potential heart attack if the remote assistant can't tell whether the passenger is breathing, Patterson said. In the end, only about 3% of such calls require transporting the passenger to a hospital, he said. But the incidents tie up personnel who might be needed elsewhere.
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