Taking a swing at a pickleball startup
In corporate America, Stanley Anderson β79 says, executives often assume that their peers grew up in privileged circumstances.Β
He did not.
βI spent my early years trying not to get recruited into gangs, getting shot at, watching my friends get murdered, and thinking that if I donβt leave, I will die,β says Anderson, who was raised in Chicago. βI was fortunate to survive.β
But he thrived, building an impressive career at the likes of HP, Intel, and the Palo Alto Research Center. Now he is applying his management expertise as CEO of Costa Pickleball, a Las Vegasβbased startup that sells high-performance paddles in decorative designs. Beyond giving customers a way to, as he says, βbring their identity to the court,β he is also betting on technology: Heβs developing a quieter type of paddle he expects will provide a competitive advantage.Β
Succeeding in todayβs pickleball market will be tough, but Anderson thinks he has what it takes, partly thanks to an important lesson he learned at MIT: βThereβs nothing you canβt accomplish if you are willing to put effort into it.β
Read more at www.technologyreview.com/alumni-profiles.