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Week in Review: Most popular stories on GeekWire for the week of July 12, 2026

By: GeekWire
19 July 2026 at 11:00

Get caught up on the latest technology and startup news from the past week. Here are the most popular stories on GeekWire for the week of July 12, 2026.

Sign up to receive these updates every Sunday in your inbox by subscribing to our GeekWire Weekly email newsletter.

Most popular stories on GeekWire

Whatnot acquires Madrona-backed AI startup Shaped to boost live shopping recommendations

16 July 2026 at 13:34
(Image via Shaped)

Live-shopping unicorn Whatnot is expanding its AI capabilities with the acquisition of Shaped, a startup that builds real-time recommendation and search technology.

Financial terms of the deal were not disclosed.

Shaped founder and CEO Tullie Murrell will join Whatnot to lead a new applied AI research team focused on improving how buyers discover live streams, sellers and products across the marketplace. Before co-founding Shaped in 2021, Murrell worked on machine learning and recommendation systems at Meta.

Backed by Seattle venture firm Madrona, Shaped developed AI technology designed to deliver highly personalized recommendations in real time — a key capability for Whatnot’s fast-moving live shopping platform, where inventory and buyer interest change by the second.

The acquisition comes as Whatnot continues to invest heavily in engineering and AI. Last year, the company announced plans to significantly expand its Seattle engineering hub after leasing new downtown office space following a $225 million funding round that valued the company at $11.5 billion.

The company has said Seattle will serve as one of its key engineering centers as it continues to scale its platform. The Whatnot offices in Seattle are led by head of engineering Daniel Bear, the former head of infrastructure at Snap.

Whatnot is based in Culver City, California. The offices in the Seattle area are one of more than 100 engineering centers in the region, as tracked by GeekWire.

For Madrona, the deal represents another exit for a portfolio company applying AI to solve core business problems, reinforcing the firm’s continued focus on infrastructure and enterprise AI startups.

Week in Review: Most popular stories on GeekWire for the week of July 5, 2026

By: GeekWire
12 July 2026 at 11:00

Get caught up on the latest technology and startup news from the past week. Here are the most popular stories on GeekWire for the week of July 5, 2026.

Sign up to receive these updates every Sunday in your inbox by subscribing to our GeekWire Weekly email newsletter.

Most popular stories on GeekWire

Opinion: The WALL-E Economy

HashiCorp co-founder Armon Dadgar argues that convenience-driven apps and AI are pushing us toward the dystopia depicted in Pixar’s 2008 film, and makes the case for regulation and intentional living as the antidote. … Read More

Elon Musk’s Mars illusion

A look at the science behind Elon Musk’s goal of a million-person city on Mars, and why planetary scientists say terraforming the planet to make it habitable would take centuries, if it’s possible at all. … Read More

Week in Review: Most popular stories on GeekWire for the week of June 28, 2026

By: GeekWire
5 July 2026 at 11:00

Get caught up on the latest technology and startup news from the past week. Here are the most popular stories on GeekWire for the week of June 28, 2026.

Sign up to receive these updates every Sunday in your inbox by subscribing to our GeekWire Weekly email newsletter.

Most popular stories on GeekWire

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