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The Coin Everyone Wanted to Own — Until They Had to Use It

By: Antriksh
4 September 2026 at 10:25

There was a time when I thought crypto was simply about buying a coin at the right price.

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Buy at $1.

Wait until it reaches $10.

Sell.

Easy.

At least, that was how it looked from the outside.

Everywhere I looked, people were talking about Bitcoin, Ethereum, new tokens, meme coins, overnight millionaires, and the next “100x opportunity.” Crypto seemed less like a financial system and more like a giant global race where everyone was trying to find the next winning ticket.

But something changed the way I looked at crypto.

I started asking a much simpler question:

What happens when we stop asking how much a coin is worth and start asking what it is actually useful for?

That question led me down a very different path.

The Price Wasn’t the Interesting Part

Imagine someone gives you a beautiful key.

It looks expensive. It is made of gold. Everyone around you is impressed by it.

But there is one problem.

You don’t know what door it opens.

That’s how I started thinking about many crypto coins.

The market can give a token a price, a community can give it attention, and social media can give it momentum. But none of those things automatically make the underlying asset useful.

A coin becomes interesting when it solves a real problem.

Maybe it makes international payments faster.

Maybe it allows people to move value without depending entirely on traditional banking infrastructure.

Maybe it provides access to a decentralized application.

Maybe it represents an asset.

Or maybe it simply creates a new way for people to participate in a financial network.

The technology matters.

The use case matters.

And increasingly, the infrastructure around the coin matters just as much.

Then I Realized Something About Crypto Payments

Sending money across borders has never been as simple as sending a message.

If you’ve ever dealt with international payments, you probably know the experience.

There are banks involved.

There are intermediaries.

There are compliance checks.

There are different currencies.

There are settlement times.

And sometimes, there are fees that make you wonder where half your money went.

Crypto introduced a completely different idea:

What if value could move globally in almost the same way information moves?

Send a message to someone on the other side of the world, and it can arrive almost instantly.

Why shouldn’t value work similarly?

Of course, reality is more complicated.

Crypto doesn’t magically eliminate compliance, fraud, volatility, regulation, or operational risk.

But the idea itself is powerful.

And that idea is probably more important than whether a particular coin is trading at $500 or $5,000.

The Strange Psychology of a Coin

There’s another reason crypto fascinates me.

It’s psychological.

People don’t just buy coins.

They buy stories.

One person buys Bitcoin because they believe in decentralized money.

Another buys Ethereum because they believe in decentralized applications.

Someone else buys a meme coin because their friends are making money from it.

And another person buys a token because they genuinely believe they are getting in early on a technology that could change an industry.

Same market.

Completely different reasons.

That’s why crypto can be so difficult to understand from price charts alone.

A chart tells you what people are doing.

It doesn’t always tell you why they’re doing it.

And when emotions become stronger than fundamentals, things can get very interesting — and sometimes very dangerous.

The Coin Isn’t Always the Product

This is probably the biggest lesson I’ve taken from the crypto world.

A coin can be the visible part of a much larger ecosystem.

Think about a city.

You see buildings, roads, shops and people.

But underneath all of that is infrastructure: electricity, water, transportation, communication networks and systems that most people never think about.

Crypto works in a similar way.

The token might be what people see.

Behind it, there can be wallets, exchanges, payment processors, blockchain networks, custody systems, compliance infrastructure, liquidity providers and financial rails.

Without that infrastructure, even a brilliant token can struggle to become genuinely useful.

That’s why I think the next chapter of crypto won’t be defined only by which coin goes up the most.

It may be defined by which ecosystems become easiest to use.

From Speculation to Everyday Utility

Imagine a future where you don’t really care whether a payment is “crypto” or “traditional.”

You simply open an application, send money internationally, and the technology handles what happens in the background.

Maybe your money starts as fiat.

Maybe it moves through a digital asset.

Maybe it is converted into another currency before reaching the recipient.

You don’t necessarily need to understand every step.

You just need the experience to be fast, reliable and transparent.

That’s when crypto could become much more interesting.

Not when everyone is talking about it.

But when people start using it without thinking about it.

The best technology often disappears into the background.

We don’t think about the servers every time we send an email.

We don’t think about the underlying network every time we make a card payment.

Perhaps one day, we won’t think about blockchain every time we move digital value either.

We’ll just call it a payment.

So, Would I Buy the Next Big Coin?

Honestly, I wouldn’t start with that question anymore.

I’d start with:

What problem does this coin solve?

Who actually needs it?

What happens if the hype disappears?

Does the ecosystem have real users?

Is there genuine activity?

How does the project handle security and compliance?

What makes the token necessary?

And perhaps most importantly:

Would anyone still use this project if the price stopped going up?

That last question can reveal a lot.

Because speculation can create attention.

But utility creates staying power.

The Future Might Be Less Exciting Than We Think

And strangely, I think that’s a good thing.

The future of crypto may not look like the dramatic revolution many people imagined.

There may not be a single coin that replaces everything.

There may not be one blockchain that wins.

Instead, crypto may quietly become another layer of the global financial system.

Payments may become more connected.

Businesses may move money across borders more efficiently.

Digital assets may become easier to access.

Financial services may become increasingly programmable.

And users may eventually stop caring about the technology underneath.

Maybe that’s the real sign that crypto has succeeded.

Not when everyone knows the name of the coin.

But when nobody needs to.

Because at that point, the coin has stopped being the story.

The utility has become the story.


The Coin Everyone Wanted to Own — Until They Had to Use It was originally published in Coinmonks on Medium, where people are continuing the conversation by highlighting and responding to this story.

Startup Spotlight: This Seattle-area plumber wants to unclog retail with AI-powered delivery

By: John Cook
30 July 2026 at 16:14
Jeremy Bernier, a plumber and U.S. Navy veteran, recently started retail delivery startup MODRA.

Jeremy Bernier has spent years fixing clogged pipes. Now he’s trying to fix another everyday frustration: shopping local.

The U.S. Navy veteran and owner of Nerd Plumbing and Drain has founded MODRA, a Seattle-area startup that is designed to let shoppers browse inventory from nearby retailers and have purchases delivered the same day.

The 46-year-old says the idea struck him earlier this year after he needed a collared shirt in Portland and discovered there was no easy way to find one nearby and get it delivered.

MODRA’s AI-powered shopping assistant, “Savvy” — named after his firstborn daughter — is designed to learn customers’ sizes, style preferences and budgets to recommend products that fit their tastes. It is working on securing retail partners, with plans to launch in the Seattle area in September. MODRA plans to contract with local independent drivers, similar to marketplaces like Uber Eats or DoorDash.

He’s carving out a niche in a larger market that includes some big players, such as Amazon with its 30-minute Amazon Now delivery service for grocery and convenience items. And Bernier acknowledges he’s an unlikely tech founder. “I’m a blue-collar guy by trade,” he said.

While his Navy background taught him discipline, accountability and how to perform under pressure, his plumbing background also is helping him run MODRA. The experience “taught me that customers do not care how complicated the operation is behind the scenes,” he said. “They care whether you solve their problem and keep your word.”

We connected with Bernier for this latest installment of GeekWire’s Startup Spotlight.

In 50 words or less, give us your startup’s elevator pitch.

MODRA is an on-demand retail marketplace that lets customers shop nearby stores, boutiques, malls, and national retailers through one app, then have purchases delivered quickly. Savvy AI learns each customer’s style, size, budget, and preferences to create a faster, more personal shopping experience.

What problem are you obsessed with solving?

I’m obsessed with making local retail as convenient as ordering food. People should not have to search five websites, call stores, drive across town, and hope an item is available. MODRA is meant to bring all of that into one experience.

What surprised you after talking to customers?

What surprised me is that speed is only part of the problem. People also want confidence.

They want to know what is actually available nearby, whether it will fit, whether it matches their style, and whether they are making the right choice. Convenience gets people interested, but personalization and trust are what make the experience valuable.

How has AI changed the way you build your company?

AI has allowed me to move much faster than I could have with a traditional startup team.

I’m a blue-collar guy by trade. I know how to build businesses, solve problems, market, and create the vision, but I’m not a backend engineer. My founding engineer is actively building the technical side of MODRA from that vision, while AI helps me with research, strategy, operations, communication, and testing ideas.

What’s one thing people misunderstand about your startup?

People may hear “fast retail delivery” and think MODRA is simply DoorDash for clothing. Delivery is only one part of it.

MODRA is a retail marketplace, discovery platform, logistics network, and personalized shopping experience. The larger vision is to help retailers compete in the same-day economy while giving customers one place to discover and buy what is available around them.

Jeremy Bernier describes himself as a “blue-collar guy.”

What’s the toughest decision you’ve made in the past year?

The toughest decision has been committing fully to building a technology company while continuing to run Nerd Plumbing and Drain.

A plumbing company generates revenue today. A startup requires you to invest time, money, and energy into something that is still being built. I had to decide whether this idea was worth taking seriously enough to act on it. Two weeks after getting the idea, I started building. On May 16, MODRA became a Delaware C corporation.

What’s the one piece of advice you give to other entrepreneurs?

Do not wait until you feel qualified.

I came from the Navy and the plumbing industry, not Silicon Valley. I’m an idea guy and a problem solver. When I do not know how to do something, I find the right person, learn what I can, and keep moving.

You do not need to know everything. You need a clear vision, the willingness to work, and enough humility to bring in people who are stronger where you are not.

We’ll know our company has made it when…

Opening the app to find and receive something from a nearby store feels as normal as ordering dinner. I also want retailers to see MODRA as an essential sales and delivery channel, and I want Savvy to become a shopping assistant people genuinely trust.

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