We all know that Google and other big players pick and choose what information people see, but we sometimes overlook it outside of the search and social media space. [Lauren Leek] decided to take a look at how Google Maps picks winners and losers in the restaurant scene in London.

Building a machine learning model to determine a new restaurant recommendation (as one does), [Leek] uncovered interesting, and perhaps concerning, elements of how Google Maps ranks restaurants. Broken down by relevance, proximity, and prominence, many new restaurants face the issue of not drawing traffic without reviews and vice-versa causing a vicious cycle. Relevance and proximity are fairly straightforward, but what goes into “prominence?”

[Leek] found that “it is not just what people think of a place – it is how often people interact with it, talk about it, and already recognise it.” This leads to chains and high foot traffic areas awash in reviews while more out-of-the-way places find it more difficult to draw traffic. Some of this is expected and would be happening even when word of mouth was the primary way to find out where to eat, but as with many things, the algorithm amplifies this, along with the undisclosed paid placement of restaurants in Maps results.

While still in its infancy, [Leek] built a public dashboard where people can sort restaurants in the city. The machine learning algorithm is designed to identify places that are hidden gems that punch above their Google Maps weight and may make you look like the trendy one (if you live in London).

Zooming out further, [Leek] found larger clusters that revealed restaurant “diversity, in other words, is not just about taste. It is about where families settled, which high streets remained affordable long enough for a second generation to open businesses, and which parts of the city experienced displacement before culinary ecosystems could mature.”

If you want to step outside the algorithm mayhem, how about a good old-fashioned Web Ring? We’ve also addressed what’s an AI versus an algorithm, and Cory Doctorow advised us on how to reverse course on the current wave of enshittification.

Come next year, those looking to explore the globe virtually via Google Earth will have to do so on their smartphone or from within their browser, as the search giant has decided to discontinue the service’s desktop client in June 2027.

The good news is, the lights won’t be going out immediately. According to a post made on Google Earth’s official support community by Community Manager [Aamir F.], the June cutoff date applies to new downloads, but nothing is changing on the backend, so existing installs will continue to work.

Now, while it’s safe to assume that you’ll have little trouble finding an alternate download of the Google Earth client for years to come, there’s no telling how long before they quit working. It probably goes without saying that Google won’t be providing updates to the software anymore, so if there’s any kind of breaking change on either the API side or at the OS level, that’s the end of the road. There’s always a chance that Google will decide to release the source and turn the whole thing over to the community… but we wouldn’t hold our breath on that one.

To be fair, we have absolutely no doubt that the majority of Google Earth users already access the service via the smartphone app or their browser. Honestly, you could say the same thing about most services these days. So in that respect, it’s not much of a surprise that Google doesn’t feel like keeping the native version going. That said, several commenters in the community thread pointed out features from the desktop client that aren’t available in the other versions.

Are you still using Google Earth on the desktop? Will this change impact something you’re working on? We’d love to get your take on this in the comments below.

Thanks to [Mark Lloyd] for the tip.