Apple increased the price for a monthly subscription to Apple TV by $2, to $15, today.

Annual prices increased by 20 percent from $99 to $119. Current subscribers will receive one month’s notice before paying the new prices, Apple said, per Variety.

Apple’s most recent price hike was in August 2025, when monthly prices went from $10 to $13. Monthly prices also increased in October 2023 and October 2022. Apple TV (then called Apple TV+) started in 2019 for (a seemingly financially unsustainable) $5/month.

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A federal appeals court yesterday blocked a Trump administration decision that could have resulted in even more political advertisements appearing on broadcast television during the upcoming elections.

The Federal Communications Commission recently ordered broadcasters to offer the lowest advertising rates to political parties and joint fundraising committees. Four Democratic candidates challenged the decision in court, saying that only individual candidates are entitled under US law to receive what is called the "lowest unit charge," or LUC.

In a 2-1 vote, a judges' panel at the US Court of Appeals for the 4th Circuit agreed with the candidates and set aside the FCC decision that was scheduled to take effect on September 4. That's the start date of the 60-day period before the election in which broadcasters must offer the lowest ad rates to qualified candidates.

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