The best thing about Seattle’s grunge era is that it existed before the internet could completely spoil it — although the mainstream media, MTV and fashion designers eventually did their best.

None of them would be any match today for artificial intelligence.

In a new video we spotted on Instagram, a time-traveling vlogger under the handle Roxy In Time goes back to 1992 Seattle to explore the city’s music scene during its heyday. The result is grunge meets 2026 AI slop.

It’s an interesting study in how technology that’s very much being built and hyped in modern Seattle can be used to illustrate what the city sort of looked like more than three decades ago. In the video, it’s two years before the start of Amazon and another 15ish before cloud computing and a massive tech boom truly reshaped the region.

AI is being both celebrated and derided for its ability to help create content like Roxy’s time-traveling exploits. Where some see an innocent, weirdly educational history lesson, others can’t look past the replacement of human creativity, the excess of such material polluting social media channels, and the tech’s ability to deceive viewers in more dangerous ways.

Roxy is an AI-generated influencer — not a real person — with a penchant for visiting historically significant places, both real and imagined. She recently checked out L.A.’s Sunset Strip in 1987 and a New York speakeasy during Prohibition in 1929. In other videos she runs across fantastical figures including Paul Bunyan and Humpty Dumpty, and she visits cavemen in 30,000 B.C.

In the Seattle video, Roxy is dressed for the era’s part in a flannel, Nirvana T-shirt, ripped jeans and combat boots. She starts her tour by saying she’s in town to see the band Mudhoney play at Belltown’s Crocodile Cafe. But first she heads to Easy Street Records in West Seattle to browse records, tapes and CDs.

The video is populated with images of random musicians carrying guitars down the street, and people drinking coffee and reading actual print publications instead of staring at laptops. At The Central Saloon and OK Hotel in Pioneer Square, everyone has long hair, or a beanie, or both. Sweaty music fans in mosh pits seem to fit the timeline.

AI’s artistic limitations do come into focus in a few spots, especially when written words are displayed. The names of bands and clubs on music flyers — such as Comet Tavern — are a jumbled mess. Same goes for some of the names on record dividers at Easy Street, where the store’s neon wording also breaks apart.

Back at the Crocodile, Roxy is in line to see Mudhoney, and she’s confused by an opening act named Pen Cap Chew. Inside, as the show starts, she realizes that Pen Cap Chew is actually Nirvana, playing under the secret moniker because by that time the band was a worldwide sensation riding the success of the album “Nevermind.”

In perhaps the most realistic demonstration of being in 1992 — in a club where no one knows what a smartphone is yet — Roxy ends the video by saying she needs to stop recording.

“I’m putting this thing away, I’ve gotta watch this,” she says.

No way anyone would do that in 2026.

— Hrishikesh Aradhye has joined Amazon Music as vice president of product and tech for the streaming service. He spent nearly 19 years at Google, most recently as senior director of engineering leading YouTube Music and Podcasts.

“The music industry is going through a tectonic shift that will unlock entirely new kinds of customer experiences through AI,” Aradhye said.

Earlier in his tenure there, he worked at Google Research, where he helped pioneer computer vision and machine learning systems for YouTube and Android.

— Vasu Jakkal is stepping down after six years as Microsoft‘s corporate vice president of Security, Compliance, Identity, Management & Privacy. She thanked colleagues and customers in a LinkedIn post.

“It’s been an epic journey — six years ago, we formed our Security customer solution area and the growth and impact of Microsoft Security over these past years has been incredible as we built the #1 security business in the world while keeping our mission of building a safer world for all at the heart of it,” Jakkal wrote.

Jakkal is based in the San Francisco Bay Area and previously held executive roles at FireEye and Intel. She did not indicate her next move.

— Mika Yamamoto was named chief marketing and customer AI officer for Veeam Software, a Seattle-based data protection and ransomware recovery company. It’s the latest in a string of leadership changes at Veeam, which has made four other executive hires or promotions this year.

Yamamoto previously worked for Seattle-area companies including F5, Microsoft and SAP, and joined Veeam from Los Angeles-based Blackline.

“She has experienced this industry from every angle — analyst, operator, executive leader — and has consistently put the customer and partner at the center of how companies operate,” CEO Anand Eswaran said in a statement.

— In case you missed it, Microsoft has undergone a leadership shakeup within Copilot as the company works to turn its platform into a “super app.” Changes include:

• Jacob Andreou has moved from corporate vice president at Microsoft AI to executive vice president of Copilot. He joined the company in 2025 from Greylock Partners and before that was at Snapchat-maker Snap.
• Peter Sellis has been named Copilot’s lead of design, growth and engineering, reporting to Andreou. He joins Microsoft from Discord and overlapped with Andreou at Snap, where Sellis was VP of product.
• The reshuffle also comes with a departure. Trevor O’Brien, former VP of product for M365 Copilot experiences, has resigned from his role. “The past two and a half years have been inspiring, chaotic, intense, and deeply rewarding,” O’Brien said on LinkedIn. He did not indicate his next move.

— Seattle-based tech executive Niranjan Vijayaragavan has taken the role of CTO at Five9, a cloud-based contact-center-as-a-service company. He joins Five9 from Nintex, where he served as chief product and technology officer. Other past employers include Avalara and Expedia Group.

“Five9 is at the center of one of the most important shifts in customer experience as AI reshapes how companies engage with their customers,” Vijayaragavan said in a statement. The company is based in San Ramon, Calif., but Vijayaragavan will remain in Washington.

— Maura Mast was appointed president of Seattle University, succeeding Eduardo M. Peñalver, who resigned to lead Georgetown University. Mast is the first woman and first mathematician to hold the top role at the Jesuit Catholic university.

“Our world urgently needs spaces of dialogue and discernment that actively work to heal deep divisions and build a more equitable society,” Mast said in a statement, adding that SU can lead in these areas.

Mast will begin the job on Sept. 1 and joins SU from Fordham University, where she served as a dean and mathematics professor.

— The Cascadia Sustainable Aviation Accelerator named Jake Gentry as its executive director. Gentry helped create CSAA, which aims to make the Pacific Northwest a center for the production of sustainable aviation fuel (SAF). He remains a senior director at Seattle’s Earth Finance and is leading the accelerator as part of that organization.

Hawaiian Airlines CEO Diana Birkett-Rakow praised Gentry’s appointment, saying in a statement that he has “the right combination of strategic depth, execution orientation, coalition-building instincts, and commitment to the work.”

Gentry previously held sustainability leadership roles with companies including Point B and Boeing.

— Seattle’s F5 has added Gavin Munroe to its board of directors, where he will serve on the audit and risk committees. Munroe has decades of experience in financial services and most recently was chief information officer and transformation head at Commonwealth Bank of Australia.

— Harini Gokul, a former leader at Microsoft and AWS and past chief customer officer at Entrust, has joined the board of Afiniti. The company builds AI software for call centers that aims to match customers with the appropriate agent. Gokul also serves on the Medina City Council.

— Safe Software, a data and AI enterprise integration platform based in Surrey, British Columbia, has named Nabil Lodey vice president of Europe, the Middle East and Africa. Lodey will help lead the company’s expansion in the UK and Ireland.

— Allison Gruber is now VP and leader of Portland-based Cambia Health Foundation. She previously oversaw Cambia Health Solutions’ Strategy and Innovation team, where she led data-driven strategy initiatives.

— And some more folks are retiring from Microsoft, in addition to those featured Tuesday in a GeekWire story on the company’s first-ever voluntary retirement program:

• Nir Michaely, Azure software engineering manager, closes out 26 years with the company.
• John Ballard, principal security researcher, departs after nearly 30 years.
• Kristen Mattoni, senior product marketing manager, is leaving after 15 years.