YouTube Premium subscribers in several countries are reporting fresh price increases, with Singapore already confirming higher rates and signs that more markets could follow.

YouTube is offering top creators millions to skip Netflix deals, according to a new Bloomberg report, as the platform tries to keep its biggest stars from jumping ship.

YouTube will soon count a public view from the moment a video starts playing across long-form videos, Shorts, and livestreams, sending visible view totals higher.

YouTube is doubling its watch-time and Shorts-view requirements for new creators seeking ad revenue, making entry into its Partner Program considerably tougher from 2027.