Bitcoin Magazine

Metaplanet’s Bitcoin Japan Announces Plan to Scoop Up Coins Despite Market Downturn 

Bitcoin Japan, a subsidiary of Asia’s answer to Strategy, Metaplanet, has announced it entered into a financing agreement to start buying the leading cryptocurrency for its treasury. 

The Tokyo-based, publicly-listed company said Thursday that it had approved a convertible bond deal with EVO Fund to raise 9.66 billion yen ($59.5 million). The deal will see the company spend over 662 million yen — or over $4 million — on its first Bitcoin transaction. 

Bitcoin Japan works on Bitcoin-related media, data platforms and events to promote the understanding of the leading cryptocurrency in Japan and “contribute to the development of its ecosystem globally,” according to its website. 

Its parent company, Metaplanet, is a publicly-traded company following in the footsteps of Nasdaq-listed Strategy — formerly MicroStrategy — by buying and holding Bitcoin on its balance sheet. It first started buying the asset in 2024. 

Metaplanet is one of the biggest Bitcoin treasuries in the world, with 43,000 digital coins worth over $2.8 billion in its coffers. Its stock is currently down over 50% year-to-date. 

JUST IN: Japan Public company Bitcoin Japan Corporation has raised $60 million through convertible bonds, allocating $4.08 million to make its first buy for their BTC treasury

BULLISH pic.twitter.com/gn7hihxJ68

— Bitcoin Magazine (@BitcoinMagazine) July 17, 2026

Treasury woes 

Bitcoin Japan’s announcement comes as treasury companies see their stock slide. Last year, the business model of buying and holding Bitcoin and other digital assets with spare cash suffered with a plunge in crypto prices. 

Strategy, the biggest and oldest Bitcoin treasury, has seen its Nasdaq-listed stock nosedive by nearly 80% over the past year. 

Little known publicly traded companies in 2025 rushed to announce they were buying digital assets in a hope to boost their stock prices. The strategy worked but since the market downturn, a number of firms in the space have had to sell a portion of their holdings as the price of Bitcoin has slumped. 

But companies are still accumulating during the downturn — and firms like Bitcoin Japan are seeing the current market price of the leading asset as an opportunity to start a crypto treasury. 

Regulatory push 

While Japan has long been a hub for crypto enthusiasts — former major Bitcoin exchange Mt. Gox was based in Tokyo before a 2014 hack and its subsequent closure — lawmakers are now working on regulating the asset class. 

Japan’s parliament last week passed a law ​amendment to designate ‌cryptocurrency assets as “financial assets,” making the assets subject to ​stricter regulations, eventually paving the way for products like Bitcoin exchange-traded funds to debut in the Asian nation. 

The regulation is likely to come into effect within a year, Reuters reported, citing NHK news. 

This post Metaplanet’s Bitcoin Japan Announces Plan to Scoop Up Coins Despite Market Downturn  first appeared on Bitcoin Magazine and is written by Mathew Di Salvo.

Bitcoin Magazine

Metaplanet Announces Joint Study to Bring Bitcoin-Backed Digital Credit to Japan

Metaplanet wants to turn its bitcoin pile into a credit market. On Friday, Japan’s largest corporate bitcoin holder said it has opened a joint study with three partners to build tokenized credit products backed by bitcoin, a step that pushes the company past simple treasury accumulation and toward the role of a financial platform.

The study group brings together Metaplanet, the yen stablecoin issuer JPYC, the regulated security token platform Progmat, and Siiibo Securities, the licensed brokerage Metaplanet bought last month for 2.1 billion yen, or about $13 million. Siiibo becomes Metaplanet Securities on July 13.

The four firms will examine whether bitcoin can serve as collateral for credit instruments that pay interest each day. Metaplanet frames this as a product that exists in the United States but not in Japan. 

Digitization, the company said, would allow trading and settlement of these instruments around the clock, 24 hours a day, 365 days a year, with rights management at the holder level, pro-rata interest math handled in software, and redemptions recorded on a public ledger.

Bitcoin-backed credit is a young product class. Public companies that hold bitcoin use the asset as core collateral for debt offerings, and those offerings pay dividends or interest. The design takes a static coin balance and turns it into an instrument that throws off cash.

Metaplanet was blunt about how early this is. “The four companies will examine issues in product design, the need for proof-of-concept initiatives, and the possibility of future issuance,” the company said. “At this time, nothing has been determined regarding issuance timing, terms, yield, product details, distribution methods, or the form of collaboration.” 

Why Japan?

The pitch rests on a gap in Japan’s debt market. That market favors large corporations that can float public bonds. Mid-sized and growth companies face steep costs and heavy operational load around issuance, sales, investor management, interest payments, and redemptions. Many of them stay shut out.

Digital credit, in Metaplanet’s telling, could open the door to those smaller firms. Onchain infrastructure would bridge traditional capital markets and blockchain rails, cut the manual work, and give issuers a path to raise money that a public bond sale did not offer them. If it works, a growth company in Tokyo could raise debt on a system that settles at any hour and tracks every holder in code.

Each partner brings one piece. Metaplanet and its securities arm will design the products that fuse bitcoin with credit, sell them to investors, field customer questions, and manage the instruments after issuance. 

JPYC will test whether its yen-pegged stablecoin can move payments and redemptions through the system. Progmat will supply the regulated tokenization layer, which tracks ownership, processes transfers, and wires the whole thing to the stablecoin payment system.

The division of labor maps onto a full stack: an issuer and distributor with a license, a settlement asset, and a token platform.

Metaplanet’s bigger plan

The study fits a strategy the company calls Project Nova, its plan to build a bitcoin-centric financial platform in Japan. The Siiibo purchase gave Metaplanet a Type I Financial Instruments Business Operator registration, the license Japan requires to structure and sell financial products to retail investors. 

Siiibo, founded in 2019, runs an online platform for private-placement corporate bonds and has backed more than 40 issuers across 100-plus offerings. Metaplanet gains that track record, plus a shareholder base of about 250,000 investors to sell into.

Simon Gerovich, Metaplanet’s president and CEO, has cast the shift in stark terms. “We view Bitcoin not as a treasury reserve asset, but as the foundation of the next generation of financial ecosystems,” he said when the Siiibo deal was announced.

Metaplanet holds 43,000 BTC, worth about $2.47 billion. Strategy and Twenty One Capital are the two public holders ranked above it.

For the moment, the digital credit plan is a set of questions and four companies willing to study them. Whether it becomes a product depends on the proof-of-concept work that remains. But the direction is clear: Metaplanet wants its bitcoin to do more than sit on a balance sheet. It wants the coin to underwrite a market.

This post Metaplanet Announces Joint Study to Bring Bitcoin-Backed Digital Credit to Japan first appeared on Bitcoin Magazine and is written by Micah Zimmerman.

Bitcoin Magazine

Metaplanet Adds 2,823 Bitcoin, Reaches 43,000 BTC and Becomes World’s Third-Largest Corporate Treasury

Metaplanet crossed the 43,000 BTC threshold on July 2, a milestone that places the Tokyo-listed firm as the world’s third-largest corporate Bitcoin holder. The company now trails Strategy and Twenty One Capital across the global corporate ranking, and its climb underscores Japan’s role in the corporate Bitcoin accumulation race.

Metaplanet acquired an additional 2,823 BTC during the second quarter of 2026, a purchase worth about $170.7 million. The buy brought total holdings to 43,000 BTC, valued near $2.6 billion. Shares of the company (ticker 3350) closed 3.5% higher at 207 yen ($1.28) on Thursday following the announcement.

The average acquisition price for the quarter landed at roughly 12.71 million yen (about $80,000) per Bitcoin, according to the company. The effective purchase price fell to around 12.09 million yen (about $77,000) once income from the firm’s Bitcoin Income Generation business is counted. 

That segment produced approximately 1.75 billion yen ($10.85 million) in operating revenue for the quarter, lifting first-half revenue to about 4.72 billion yen. On a trailing 12-month basis, the division’s revenue reached about 11.4 billion yen.

Metaplanet’s total Bitcoin investment now stands at approximately 659.25 billion yen (about $4.2 billion), with holdings valued near 409 billion yen (about $2.6 billion) as of June 30. The overall average cost basis sits at 15.33 million yen (about $102,500) per BTC.

The company reported a BTC Yield of 6.6% for the quarter ended June 30, 2026, a metric that tracks growth in Bitcoin per share. That figure remains a core indicator for corporate treasury strategies of this type.

The corporate Bitcoin leaderboard is now well defined. Strategy, the former MicroStrategy, leads with holdings above 847,000 BTC. Twenty One Capital holds second place. Metaplanet takes third, a position that puts it ahead of other large players such as MARA Holdings, according to data tracked by Bitcoin Treasuries.

Michael Saylor marked the occasion on X, tweeting, “Congrats to Metaplanet on reaching ₿43,000 and becoming the #3 corporate Bitcoin treasury in the world. You are proving that the Bitcoin treasury strategy is global.”

JUST IN: Japan's Metaplanet buys 2,823 Bitcoin worth $172.7 million

They now own 43,000 BTC pic.twitter.com/tWnA47xnsH

— Bitcoin Magazine (@BitcoinMagazine) July 2, 2026

The strategy behind Metaplanet

Metaplanet has scaled at speed since it adopted the treasury model in 2024. CEO Simon Gerovich has drawn on equity offerings, debt instruments, and options strategies to build the position, an approach designed to limit the shareholder dilution that comes with large corporate purchases. The Bitcoin Income Generation business uses Bitcoin options to create recurring cash flow while the company expands its holdings.

The balance sheet leaves room to grow. Total debt and preferred stock represent about 23% of the net asset value of the firm’s Bitcoin, a cushion that gives Metaplanet capacity to keep buying.

The dual model, one part aggressive accumulation and one part recurring income, cements Japan as a rising force in the corporate push to hold Bitcoin as a reserve asset.

This post Metaplanet Adds 2,823 Bitcoin, Reaches 43,000 BTC and Becomes World’s Third-Largest Corporate Treasury first appeared on Bitcoin Magazine and is written by Micah Zimmerman.